CCCS approves Omnicon’s proposed IPG acquisition

The acquisition will not infringe section 54 of the Competition Act 2004.

The Competition and Consumer Commission of Singapore (CCCS) has cleared the proposed acquisition of Interpublic Group of Companies (IPG) by Omnicom Group Inc. 

According to CCCS’ assessment, the acquisition will not infringe section 54 of the Competition Act 2004, which prohibits mergers that may lessen market competition.

The parties specialise in advertising, media planning, and communications services. In Singapore, the companies overlap in the supply of marketing communications services, media buying services (MBS), and the procurement of MBS.

CCCS said there are many alternative suppliers for MCS and MBS in Singapore, and customers can easily switch between suppliers.