Cata expands AI tools and overseas push after $6.8m funding

The startup targets restaurant operators seeking faster app deployment.

Cata is expanding its digital platform for food and beverage (F&B) operators as it develops artificial intelligence (AI) tools and enters overseas markets after a $6.8m (US$5.3m) seed funding round in April.

“We looked for a pretty simple software-as-a service solution… and the team came back and said we found nothing,” Cata founder and CEO David Brunier told Singapore Business Review via Zoom.

The Singapore-based startup, which launched operations in 2025, provides white-label mobile ordering and customer engagement platforms for restaurant operators.

Its system combines ordering, payments, loyalty programmes, customer relationship management, marketing and business intelligence tools in a single platform.

The platform was initially developed internally for Digital Services SG Four Pte. Ltd., which operated Flash Coffee, the technology-enabled coffee chain Brunier had co-founded.

The CEO said restaurant operators later approached the company to license the software after seeing improvements in customer retention and repeat spending.

Merchants can launch branded mobile apps within days instead of building systems internally. Cata earns revenue through monthly outlet subscriptions and transaction-based fees tied to sales processed on the platform.

The company raised $3.8m (US$3m) in 2025 before securing the additional funding this year.

Brunier said the capital would mainly support AI development and international expansion. “We’re building up AI capabilities across all different pillars of our business,” he said via Zoom.

The company is developing conversational business intelligence tools that let merchants generate operational insights using prompts instead of traditional reports.

Cata entered Germany in April and is preparing launches across other parts of Europe and the Asia-Pacific region.

Brunier said the company focuses on customer-facing functions instead of point-of-sale and enterprise resource planning systems. “Typically, if you work with 10 different tech suppliers, there’s always data misalignment or operational issues,” he pointed out.

Cata also plans to expand into retail and booking services over the longer term, he added.

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