Media & Marketing
What social media platform do Singaporeans use the most
What social media platform do Singaporeans use the most
This platform saw a 1.18% growth in engagement rate in 2021.
Around 99% of online consumers hold social media liable for unsafe ads: IAS
Due to fake news, online consumers are more discerning about the ads on their feeds.
Webnovel's author incubation program to buoy amateur creators
The program gives young Singaporean writers a chance to publish their stories and earn from them.
Acquisition dispute: Keppel unit pursues arbitration action vs SPH
The move came after SPH terminated an implementation agreement related to Keppel’s takeover bid.
Singapore Business Review is ready to partner with you
With our offerings, your business is sure to relay the right message to the right audience.
Cuscaden Peak bags AU regulatory approval of SPH acquisition scheme
It also waived its right to walk away from potential material adverse effects.
SPH announces completion of media restructuring
This includes all media-related assets and 2,500 employees.
Singtel to air BBC shows
Free previews will be available until January 3.
SPH bidding war: Keppel waives its walk-away right under MAE clause
CEO Loh Chin Hua said the move was a “deliberate decision” on Keppel’s part.
MARKETING BRIEFING: The best social media platforms to invest in 2022
An Emplifi study showed that brand posts on Instagram had 6.1x higher engagement than Facebook.
SPH bidding war: Cuscaden counters Keppel with higher offer of $3.9b
The offer is superior to Keppel’s $3.8b.
Keppel stands firm on $2.351 per SPH share offer
Keppel calls its offer compelling and a win-win proposition.
SPH bounces back with 69.8% increase in operating profit
This follows after SPH restructured its media business.
SPH shareholders to push in favor of restructuring
The media business would be transferred to a not-for-profit entity.
SPH drops media business
This is the result of a restructuring effort by the group.
6 of 10 business leaders consume more news because of pandemic
77% believe that COVID-19 can affect their businesses.
Marketing Briefing: 'Go-local' trend rise as pandemic drags on
Local businesses were also supported by the rising cultural sentiment for local brands.
Read Here
Advertise
Sign Up
Commentary
Singapore's hiring slowdown: A call for data-driven resilience
When it comes to AI, there is no such thing as too many chefs
The agility trap: Why most Singaporean businesses are structured for stability, not speed
Building a Southern Malaysia supply chain ecosystem for Singapore’s advanced manufacturing
Failed talks, rising costs: Why Singapore still feels the shock of Middle East tensions
How Singapore consumer brands can build strong supply chains amidst rising input costs
Singapore’s AI ambitions will rise or fall on infrastructure
Why a clear digital roadmap is essential for business success
Singapore’s port model is under pressure as shipping disruptions reshape trade
The trust tax: Navigating the ‘sophistication shift’ in Singapore’s digital economy