Media & Marketing
Consumers average hours on mobile daily is 5.3 hours
Consumers average hours on mobile daily is 5.3 hours
Singapore is one of the mobile first markets.
Consumers demand brands to have more services on mobile apps: study
Four in 10 (40%) of consumers want to meet a real person.
Three ways retailers can serve ‘budgeteers’
A budgeteer is someone who is not willing to spend more than necessary.
Is lack of brand loyalty good for retailers during mega sales days?
It will develop new audiences and customers.
Non-registered SMS to be labelled ‘likely-scam:’ IMDA
Starting 31 January, the IMDA mandated the registry to SSIR.
Chart of the Day: Change in Singaporeans’ media consumption
Around 31% would visit websites and apps more in the next 12 months.
IMDA rolls out $5m virtual production innovation fund for the media industry
The agency will undertake a two-prong approach to building capabilities in virtual production.
Agility matters most to Singaporean CEOs
In SG, 93% believe agility makes leaders of today successful; globally, only 88% think so.
Brands usage of Instagram rose in Q3 22
Reels performs the best on Instagram.
Social media is the most effective channel to communicate with customers: marketers
More than 9 in 10 marketers claimed to have success with online channels.
What are the top BNPL, rewards apps in the age of changing consumer habits?
Atome and KrisPay are amongst the top convenient shopping apps.
Chart of the day: Services category grabs most interactions amongst Instagram brands
Home and Living category has the least shares.
How can brick-and-mortar stores be less boring? Here’s what experts say
Physical stores must revamp customers’ experiences by pushing “phygital” strategies.
Chart of the day: E-commerce brands on Facebook gets the most interactions
Retail food is the least popular amongst Singaporean Facebook users.
SingPost appoints Li Yu as CEO for International Business
He took on the role on 12 September.
One in 4 Singaporeans consume less work from celebs with controversies
Younger consumers are more likely to watch the content of said celebrities.
Tug to bring integrated and bespoke digital marketing solutions to SEA clients
The agency opened its doors to businesses in Southeast Asia in July.
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