Media & Marketing
6 of 10 business leaders consume more news because of pandemic
77% believe that COVID-19 can affect their businesses.
Marketing Briefing: 'Go-local' trend rise as pandemic drags on
Local businesses were also supported by the rising cultural sentiment for local brands.
8 of 10 Singaporeans interact with government through Facebook
Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions.
Social ad spends in SG grew 106% YoY in Q2: Emplifi
Globally, social ad spends also rose 50% YoY.
Check out Singapore brands best-loved emojis
And why brands use them.
Chart of the Day: BTS endorsements can increase brand interest in SG by 50%
From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.
SPH appoints Yeoh Oon Jin as new board director
He will also be appointed to the Executive Committee and the Audit Committee.
6 in 10 Singaporeans back criminalising creator, sharer of fake info
Singaporeans were looking at the government and regulators to address the issue of the spread of fake information.
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
How can businesses gear up for the mobile-first world order?
2020 was an unprecedented year for everybody, startups to established enterprises, to humanity. Now that we are nearly halfway through 2021, truly...
Government to support SPH restructuring proposal: Iswaran
The Minister for Communications and Information S Iswaran has said the government is willing to help SPH's media business go non-profit.
SPH salvages media business by going non-profit
Singapore Press Holdings' media business bled red in the last financial year.
Marketing and Artificial Intelligence: Pitfalls and Possibilities
<p>The rise of artificial intelligence has naturally seen people applying it (or attempting to apply it) in countless ways, with varying degrees of...
Gen Z willing to pay premium for transparent brands: study
Some 96% of those surveyed said they specifically sought out authenticity and honesty.
SPH undertakes strategic review of business
The media giant says it is trying to maximise long-term shareholder value.
GfK, SPH to introduce new media audience measuring tool
The audience study aims to understand audience profile changes.
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