Less than half of consumers will stop buying from a brand due to data privacy expectations

Singaporean data is higher than the global average of 41%.

More than four in 10 (46%) of Singaporeans said they will stop buying from a brand after their expectations for data privacy and transparency weren’t met, exceeding the global average of 41%, Twilio’s study found.

The study also showed that consumers’ frustration with inconsistent digital experiences is growing to 65% in 2022 from 60% in 2023.

Personalisation of brands is also currently needed as it increased consumer’s spending by 19% in 2022.

Real-time personalisation also enhances customer lifetime value, with 67% of consumers saying they are more likely to stop using a brand if experiences aren’t personalised.

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