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Less than half of consumers will stop buying from a brand due to data privacy expectations

Singaporean data is higher than the global average of 41%.

More than four in 10 (46%) of Singaporeans said they will stop buying from a brand after their expectations for data privacy and transparency weren’t met, exceeding the global average of 41%, Twilio’s study found. 

The study also showed that consumers’ frustration with inconsistent digital experiences is growing to 65% in 2022 from 60% in 2023.

Personalisation of brands is also currently needed as it increased consumer’s spending by 19% in 2022.

Real-time personalisation also enhances customer lifetime value, with 67% of consumers saying they are more likely to stop using a brand if experiences aren’t personalised. 

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SG to launch national strategy for allied health professionals
It will also implement a mandatory continuing professional education by 2026.Singapore is set to launch a national strategy for allied health professionals (AHPs), with full details expected in 2025. A key focus of the strategy includes leadership development and the adoption of innovative technologies. For example, robotic process automation has already been utilised at Singapore General Hospital to improve patient care, showcasing the type of advancements the strategy aims to encourage.Additionally, the plan will strengthen educational frameworks by implementing mandatory continuing professional education by 2026. This initiative is intended to ensure that AHPs maintain current skills and knowledge, building on efforts such as the integration of Entrustable Professional Activities in training programs to boost practical competencies.Masagos Zulkifli, minister for Social and Family Development and second minister for Health, said this strategy is designed to enhance the role of the sector in addressing the evolving healthcare landscape and ensuring sustainable, high-quality patient care.Masagos added that these initiatives are aligned with Singapore’s broader objectives to strengthen its healthcare system. This investment aims to position AHPs as key players to the country’s holistic healthcare delivery. 
Healthcare