Media & Marketing
8 of 10 Singaporeans interact with government through Facebook
8 of 10 Singaporeans interact with government through Facebook
Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions.
Social ad spends in SG grew 106% YoY in Q2: Emplifi
Globally, social ad spends also rose 50% YoY.
Check out Singapore brands best-loved emojis
And why brands use them.
Chart of the Day: BTS endorsements can increase brand interest in SG by 50%
From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.
SPH appoints Yeoh Oon Jin as new board director
He will also be appointed to the Executive Committee and the Audit Committee.
6 in 10 Singaporeans back criminalising creator, sharer of fake info
Singaporeans were looking at the government and regulators to address the issue of the spread of fake information.
Marketing Briefing: 'Me-First' mindset to drive new consumer trends
“Phygital reality”, a physical and digital experience hybrid, is also making rounds.
How can businesses gear up for the mobile-first world order?
2020 was an unprecedented year for everybody, startups to established enterprises, to humanity. Now that we are nearly halfway through 2021, truly...
Government to support SPH restructuring proposal: Iswaran
The Minister for Communications and Information S Iswaran has said the government is willing to help SPH's media business go non-profit.
SPH salvages media business by going non-profit
Singapore Press Holdings' media business bled red in the last financial year.
Gen Z willing to pay premium for transparent brands: study
Some 96% of those surveyed said they specifically sought out authenticity and honesty.
SPH undertakes strategic review of business
The media giant says it is trying to maximise long-term shareholder value.
GfK, SPH to introduce new media audience measuring tool
The audience study aims to understand audience profile changes.
Marketing Briefing: AR, VR in retail sector to persist in 2021
This is to give consumers the perfect shopping experience in their homes.
SPH reveals media business loss in Q1 FY2021 report
Its purpose-built student accommodation and aged care businesses remained stable.
Moove Media launches in-station digital screen
It is located at the intersection of three MRT lines.
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Commentary
Singapore's hiring slowdown: A call for data-driven resilience
When it comes to AI, there is no such thing as too many chefs
The agility trap: Why most Singaporean businesses are structured for stability, not speed
Building a Southern Malaysia supply chain ecosystem for Singapore’s advanced manufacturing
Failed talks, rising costs: Why Singapore still feels the shock of Middle East tensions
How Singapore consumer brands can build strong supply chains amidst rising input costs
Singapore’s AI ambitions will rise or fall on infrastructure
Why a clear digital roadmap is essential for business success
Singapore’s port model is under pressure as shipping disruptions reshape trade
The trust tax: Navigating the ‘sophistication shift’ in Singapore’s digital economy