8 of 10 Singaporeans interact with government through Facebook

Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions. 


In a report published by Emplifi, Facebook leads in interaction with Singaporeans at 75.66%.


The platform makes up 75.66% of total dialogue across the platforms covered, which include Twitter, Instagram, and Youtube. As of  the first half of 2021, a total of 4.45 million Singaporeans are using the platform. 


Twitter recorded 54.47% of social media, yet only had 2.15% of total contact; whilst Instagram registered 20.39%. Youtube, meanwhile, achieved over 9 million views in the first half of 2021.


The National Environment Agency, Ministry of Health (MOH), and Ministry of Education were the top three content publishers; while MOH, Ministry of Defence, and National Parks Board had the highest social media engagements.


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