Emplifi

Emplifi is the leading unified CX platform that brings marketing, commerce and care together to help businesses close the customer experience gap. More than 7,000 brands, including Delta Air Lines, Ford Motor Company, and McDonald’s, rely on Emplifi to provide their customers with outstanding experiences at every touchpoint.

How can brick-and-mortar stores be less boring? Here’s what experts say

Physical stores must revamp customers’ experiences by pushing “phygital” strategies.

Chart of the day: E-commerce brands on Facebook gets the most interactions

Retail food is the least popular amongst Singaporean Facebook users.

What social media platform do Singaporeans use the most

This platform saw a 1.18% growth in engagement rate in 2021.

MARKETING BRIEFING: The best social media platforms to invest in 2022

An Emplifi study showed that brand posts on Instagram had 6.1x higher engagement than Facebook.

8 of 10 Singaporeans interact with government through Facebook

Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions. 

Social ad spends in SG grew 106% YoY in Q2: Emplifi

Globally, social ad spends also rose 50% YoY.