Chart from Emplifi

Chart of the day: E-commerce brands on Facebook gets the most interactions

Retail food is the least popular amongst Singaporean Facebook users.

This wheel chart from Emplifi shows the total interaction distribution of brands on Facebook, with e-commerce brands getting the most interactions at 38.5%.

The e-commerce segment is the only one that reached a double-digit percentage of interactions on the social media platform.

It is followed by retail at 9%, services at 6.7%, electronics at 5.9%, and travel and finance, both at 4.9%.

ALSO READ: Singaporeans need to save 7.6 days’ of salary to afford the iPhone 14 Pro

The one that received the least total interactions amongst brands' pages on Facebook is retail food at 3.8%.

The top performing pages in terms of interactions in Singapore are Netflix, Viu Singapore, EU Holidays and Singapore Airlines.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

SIT, DNV ink 3-year partnership on maritime decarbonization and digitalization
The parties will cooperate in three key areas.   The Singapore Institute of Technology (SIT) has joined hands with a maritime advisor, DNV, to advance net-zero ambitions in the Lion City’s maritime sector.


Where to invest your millions in real estate
Amongst locations, realtors suggest the Core Central Region.   Individuals seeking shelter in the real estate market amidst the rising inflation must consider three things before deciding where to invest their millions in.   George Tan, managing director of Savills Digital Residential Marketing, said one of these factors is location.    Tan said buyers should consider areas which are highly demanded and well located—easy access to prestigious or international schools, MRT, malls and food and beverage (F&B) establishments. All these will contribute to good rental demand.   PropNex realtor, Andy Lim, echoed this, adding that buyers should particularly invest in properties within one kilometre of the prestigious schools.