Media & Marketing

MARKETING BRIEFING: The best social media platforms to invest in 2022

An Emplifi study showed that brand posts on Instagram had 6.1x higher engagement than Facebook.
5 days ago

MARKETING BRIEFING: The best social media platforms to invest in 2022

An Emplifi study showed that brand posts on Instagram had 6.1x higher engagement than Facebook.
5 days ago

Keppel stands firm on $2.351 per SPH share offer

Keppel calls its offer compelling and a win-win proposition.

SPH bounces back with 69.8% increase in operating profit

This follows after SPH restructured its media business.

SPH shareholders to push in favor of restructuring

The media business would be transferred to a not-for-profit entity.

SPH drops media business

This is the result of a restructuring effort by the group.

6 of 10 business leaders consume more news because of pandemic

77% believe that COVID-19 can affect their businesses.

Marketing Briefing: 'Go-local' trend rise as pandemic drags on

Local businesses were also supported by the rising cultural sentiment for local brands.

8 of 10 Singaporeans interact with government through Facebook

Twitter leads in content with 54.47%, but only accounts for 2.15% of interactions. 

Social ad spends in SG grew 106% YoY in Q2: Emplifi

Globally, social ad spends also rose 50% YoY.

Chart of the Day: BTS endorsements can increase brand interest in SG by 50%

From McDonald’s meals to high-end Louis Vuitton fashion, more Singaporeans search for these brands online when they collaborate with the Kpop group.

SPH appoints Yeoh Oon Jin as new board director

He will also be appointed to the Executive Committee and the Audit Committee.

6 in 10 Singaporeans back criminalising creator, sharer of fake info

Singaporeans were looking at the government and regulators to address the issue of the spread of fake information.

Marketing Briefing: 'Me-First' mindset to drive new consumer trends

“Phygital reality”, a physical and digital experience hybrid, is also making rounds.

How can businesses gear up for the mobile-first world order?

2020 was an unprecedented year for everybody, startups to established enterprises, to humanity. Now that we are nearly halfway through 2021, truly little has changed. Lockdowns and lack of mobility as well as congregations continue, which is the new normal for businesses. For marketers specifically, new challenges emerged that drove them back to the drawing board. As business priorities get rejigged, this has been a testing time. With tighter budgets, and limited resources, they are having to think out of the box to reach their audience through newer ways, formats, and platforms.

Government to support SPH restructuring proposal: Iswaran

The Minister for Communications and Information S Iswaran has said the government is willing to help SPH's media business go non-profit.