118 views
Chart from PubMatic

Why marketers prefer in-app advertising 

Eight in 10 markets have an in-app advertising strategy.

As a “mobile-first” market, it’s not surprising that Singaporean advertisers are choosing to adopt an in-app advertising strategy.

Data from PubMatic showed that 88% of marketers in Singapore have an in-app advertising strategy.

In-app advertising has increased returns on investment (ROI) for 84% of marketers.

Markets said in-app advertising has also improved brand awareness (75%) and allowed them to target different sets of consumers (78%).
 

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!