Why marketers prefer in-app advertising

Eight in 10 markets have an in-app advertising strategy.

As a “mobile-first” market, it’s not surprising that Singaporean advertisers are choosing to adopt an in-app advertising strategy.

Data from PubMatic showed that 88% of marketers in Singapore have an in-app advertising strategy.

In-app advertising has increased returns on investment (ROI) for 84% of marketers.

Markets said in-app advertising has also improved brand awareness (75%) and allowed them to target different sets of consumers (78%).

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If you've been wondering whether SBR could work for your company — yes, probably.

A lot of the companies we partner with started as readers. They'd been following our coverage for a while, saw their own customers and competitors in it, and eventually asked the obvious question: could we do something with you? The answer is usually yes. The shape of it depends on what you're trying to do.

The options are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. Some partners use one channel; most use a mix. We figure out the right combination by starting with your brief, not with our rate card.

So if the question has been on your mind, here's the easy way to ask it.

We'll tell you honestly whether we can help, and how. It's a better use of everyone's time.

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240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia