Commentary

How the consumer is changing the media

While many remain focused on technology, and new ways to deliver mobile content to consumers, it is important to consider the consumers themselves as a key part of the equation. The mobile consumer has changed so drastically in the last couple of years that it may be worthwhile to consider this new behaviour, and how it should affect marketing efforts.

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How the consumer is changing the media

Commentary

Ramping up Singapore's education industry

Singapore has the aim of hosting 150,000 international students here by 2015.

Commentary

Why ASEAN Integration is Compelling for Businesses

ASEAN integration into a single market under the ASEAN Economic Community or AEC2015 initiative will foster cooperation among ASEAN member countries in terms of economics, environmental, social cohesion and regional security, by enhancing self-management capabilities and promoting regional competitiveness.

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7 things accounting professionals should have

As an accounting or finance professional, competition can be stiff in the job market in Singapore. Here’s how to stay marketable and attractive to any potential employer, with tips from our expert recruitment specialists:

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Why no paternity leave in Singapore?

For a country obsessed with getting the fertility rate up amongst Singaporean nationals one policy in particular doesn’t help the cause. There are no official paternity rights or leave in Singapore.

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Singaporeans Like Social Networking

With a population of 5.3 million people, Internet usage at 4 million and mobile phone subscriptions reaching 7.7 million, Singapore has one of the most sophisticated digital landscapes we operate in.

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5 ways to super manage your twitter followers

If you have been conscientiously executing the 8 steps from my previous post on growing your twitter followers from 0 to 2,000 in 4 weeks, you should have a sizeable follower base now.

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The complete recipe for a successful software implementation

We all know the importance of having up-to-date, effective technology and the competitive advantage it can provide. Many Singaporean companies will invest significant money in implementing new planning software in to their organisations in 2012.

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Is it time for fashion to go entirely digital?

A couple of years back, the fashion industry was not open to the idea of going completely digital. With so many risks involved in the digital element, brands felt that they were putting themselves on the line. In fashion shows, accidents can happen at any moment during the show; models could have tripped or had wardrobe malfunctions, and brands did not want that to jeopardize their image.

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The first step to your social media plan: gaining clarity on your business

Social media have inevitably shaped the way companies interact with their clients and today more organisations, be it SMEs, MNCs or Non-Profit, have begun using Social Media as part of their marketing strategy.

Commentary

On Orchids, Math and the Little Red Dot

Dots are everywhere. They are known as periods in some cases. At times, they make little “I”s more visible. In cyberspace, they are known as pixels. And those pixels sometimes appear on such obscure things as uniforms. Yes, indeed, dots are tiny little big parts of everyday life.

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Insights and lessons from leadership in Asia part 1 points and assumptions

We deal with this crucial area in two consecutive parts.

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Is the print magazine dying?

People often say that magazines (real, hard-copy magazines) are dying because of online developments. Do you think there will come a time when people no longer pick up a physical magazine?

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Singapore's new risk management market: Are you competitive enough?

Since the financial crisis of 2008, the profile of risk management has been raised, with risk and control functions becoming the centre of attention of how a financial institution operates. At the same time, the aftermath of the global financial crisis has triggered changes in the regulatory landscape, altering risk managers’ job scopes and adding more responsibilities to their plate.

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