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Making more cents with social media

Reach, the buzzword for any advertiser and marketer. More specifically maximum reach with minimum output; and as they begin to realise, nothing gives them that leverage and effect than Social Media.

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Making more cents with social media

Reach, the buzzword for any advertiser and marketer. More specifically maximum reach with minimum output; and as they begin to realise, nothing gives them that leverage and effect than Social Media.

Commentary

5 business investments for the future

The last year has been a revealing one. Many businesses, struggling with the sputter and stall nature of the global economy, have started to realise the unsympathetic truth. This isn’t a recessionary valley between two growth peaks. It is a plateau. A new normal.

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Mobile computing era changed our lives forever

It seemed like not so long ago that Motorola was the dominant leader with the brick sized analog mobile phone.

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How to ace in mobile email marketing

The first few years of webmail were not so easy in terms of sending out email marketing campaigns because not everyone during those days believed in the power of and had access to this medium.

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Making resale HDB flats more affordable in Singapore

Pricey Housing Development Board (HDB) resale flats seem to be a hot topic among Singaporeans these days. Recent news that some HDB flats were sold for more than one million dollars is further fuelling unease of first time HDB buyers as well as upgraders, as their dream flats appear to be moving further and further from their financial reach.

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8 surefire ways to get your guest post rejected

For readers who are new to the concept of guest blogging, it simply means writing and publishing your article on someone else’s website or blog. The host blogger will usually include a link back to your blog at the end of your post.

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What investors look for in tech start-ups

In the digital age, ideas can be shared by anyone. The brilliant thing about ideas is that when you share them with like-minded individuals, not only does everyone walk away with something new but the idea can get refined and give birth to even more ideas. The sad thing about an idea is that if no action is taken, it remains just an idea.

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Do you work to live or live to work?

It’s 8 a.m. Monday morning. Noses are pressed against the MRT doors. Arms are confined within

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Amended International Accounting Standards issued for pension and other post- employment benefits

Employers who offer defined benefit, retirement benefits, gratuities, outstanding leave entitlement and other post-employment benefits and are subject to International Financial Reporting Standards (IFRS) should review the amended accounting and disclosure rules of International Accounting Standard 19- Employee Benefits (lAS 19), released last year.

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Managing your relationship with the Boss

Connecting well with the boss is key to success. Shown, Giuseppe Sannino head coach of Italian football club AC Siena celebrated a victory with his team player Franco Brienza.

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Singapore Airlines – stuck in the past?

National airlines are unique brands: They need to compete with other airlines in the market place where – in times of shrinking travel budgets – value, price, routes, service and product count.

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Ten easy-to-implement rules to boost innovation from within - Part 3: Recruit beyond obvious circles

In this series of 10 short essays, I will provide ten easy rules for you to adopt to instill innovation at the core of your company in Singapore or the rest of Asia. These rules are bold and will surely contravene inherited teachings and convictions.

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Cloud computing much ado about nothing

While cloud computing is one of the latest trends in the IT industry, the delivery of computing and storage capacity as a service is not that new. In fact, some of the underlying concepts of cloud computing date back to the 1970s with users accessing mainframes via thin clients or terminal computers.

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The role of roles

For a considerable number of years I (and many others) have enjoyed attending live events in the entertainment world. Something which never ceases to amaze me is the sheer professionalism of ballet dancers, opera singers and theatre actors.

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All about engagement marketing

It’s a familiar story. The marketing environment has become increasingly complex. Consumers are behaving differently. Marketers must navigate an increasingly confusing mix of channels and platforms. Online engagement and digital content is near ubiquitous, or soon will be.

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The transition to cross-channel messaging

Consumers engage in cross-channel messaging without even thinking about it. They post to Facebook or Kaixin001 via text message, track and respond to friends’ comments through email, upload photos directly from their mobile phone, and then chat about it over IM.

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Singapore radio needs more than a Kiss of life

Singapore has a new radio station, Kiss 92. Although aimed at 30-50 year old women I have heard it in plenty of taxis in Singapore (Yes I can still take them. The New Paper isn’t as powerful as it thinks.) driven by 50+ year old men.

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