SingFinance unveils new logo and shorter name

The brand will now be known as SingFinance.

Sing Investments & Finance Limited has announced a brand refresh which will see the brand adopt a shorter name and a new logo.

Now to be known as SingFinance, the company’s new logo will feature a gemstone, symbolising trust and simplicity, made up of four hexagons that come together to form a robust octagon of strength and unity.

The middle of the new logo is a star, reminiscent of the original star of the old logo. The colour will be blue for confidence, trust, and valour whilst gold symbolises prosperity and the future.

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