, Singapore

Fave acquisition intensifies mobile food ordering competition: Waitrr

Fave bought takeaway apps CutQ and FoodTime.

The acquisition of Singapore food takeaway app CutQ and Malaysian food delivery app FoodTime by mobile payments platform Fave heats up competition in the food mobile ordering space, said F&B delivery firm Waitrr.

Heightened competition, however, bodes well for Singapore’s F&B businesses in their challenge to recruit and retain wait staff as stricter rules on foreign labour aggravate manpower crunch in the industry, Waitrr argued.

“The main players in the mobile ordering market offer merchant-friendly pricing, with no up-front costs and low fees per transaction, unlike other digital ordering solutions such as tablets and ordering kiosks, with price tags in the thousands of dollars,” it said.

Also read: Foodtech slowly devours startup funding in Singapore

Moreover, according to research by Waitrr, restaurants can save up to 40% in manpower costs with mobile ordering and payment platforms. “On top of that, they are able to collect additional customer data and advertise to past customers through multiple platforms such as email, SMS and in-app engagement,” it said.

The firm also mentioned how other F&B businesses are taking a different route by investing in white-label mobile ordering solutions, citing Commons, Burger King, KFC, and Itacho that have their own mobile applications from which customers can order.

“Whatever model restaurants choose to deploy, it’s clear that ordering & payment in restaurants is only going to get easier and more efficient as time goes by,” it said.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!


Italy brings its strong suits to Singapore’s fintech expo
Italian trade executive says 9 firms at the Singapore Fintech Festival 2023 exemplify the diverse range of products and expertise Italy can bring to the table.
Trust Bank sets the bar for digital banking in Asia Pacific
The digital bank targets to be Singapore's fourth largest retail bank, CEO Dwaipayan Sadhu said.