This dental tech startup offers invisible braces

Prices are said to be 70% cheaper than regular ones braces.

Getting braces can be both pricey and a hassle especially when people need to wear it for two to three years. To solve this pain point, dental tech startup Zenyum have released 3D-printed invisible braces.

These braces are said to align teeth within three to five months and is 70% cheaper than regular ones. Customers just have to go through a pre-assessment in its website, to be assessed by their orthodontists and dentists. They can then visit one of the startups partner clinics for a 3D intraoral scan to create a set of customised invisible aligners.

“We have estimated that, based on the current population in Southeast Asia, 29% fall within the consumer’s middle class and within our target age range of 18 to 35. In this segment, we identify 75% as having teeth with conditions that Zenyum can treat,” said Julian Artopé, CEO and founder of Zenyum.

“A direct implication of this study would suggest that we can expect demand for cosmetic dentistry to continue to increase.”

Another pain point that Artopé would like to address the lack of accessibility for teeth alignment treatments from a logistics perspective. He cited Jakarta and Thailand as examples, where people can spend half the day travelling to an appointment.

In late November, Zenyum secured a $18.57m (US$13.6m) in a series A funding round led by RTP Global. It was also attended by Sequoia India, TNB Aura and Enterprise Singapore’s investment arm SEEDS Capital.

The startup aims to expand their product offerings beyond invisible braces into retainers, teeth whitening and more. They will name this new category 'Smile Cosmetics'.

“Smile Cosmetics, and cosmetic dentistry in general, is a field that requires professional input and consultations to ensure success, and we wanted to lead the charge in communicating this to the general public,” Artopé added.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia