HeyMax buys HK’s fintech platform krip, gears for regional expansion

The acquisition follows HeyMax’s recent announcement of a five-fold YoY revenue growth.

HeyMax, a loyalty and travel rewards platform based in Singapore, has acquired Hong Kong's fintech platform krip as part of its expansion into the regional loyalty and rewards market.

The deal, which is HeyMax’s first acquisition, is expected to bring more than 6,000 credit card deals from over 3,000 merchants to consumers in Hong Kong and travellers visiting the city.

The acquisition follows HeyMax’s May 2025 announcement of a five-fold year-on-year revenue growth. It also lays the groundwork for HeyMax's official launch in Hong Kong in the coming months.

According to their announcement, the krip brand will be retired following the acquisition, with key team members integrated into the broader organisation.

David B. Wang, former CEO and founder of krip, will transition to the Global Head of Loyalty Partnerships and General Manager of Hong Kong at HeyMax.

Existing krip users will be invited to register as HeyMax users and receive free Max Miles, giving them immediate access to the platform's expanding ecosystem of travel and rewards partners.