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RETAIL | Staff Reporter, Singapore
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Three in five Singaporeans prefer online shopping through smartphones

Desktop shoppers were only 34%, according to a survey.

Six in ten Singaporeans prefer to use smartphones when shopping, data from iPrice revealed.

According to data from iPrice, desktop shoppers were only half of mobile shoppers with 34%. Meanwhile, 6% still prefer tablets when shopping.

iPrice said the preference towards mobile matches Singapore's mobile penetration rate of 149.8% in 2016.

Meanwhile, when asked which places to find shopping information, 60% said they used Google, 14% said Youtube, 12% said social media, and another 12% said price comparison sites.

When asked how they use the Internet, 48% said they use the Internet to compare prices and features of products.

"This is a common behaviour among shoppers as browsing through online stores for the best prices is more efficient than going to retail spaces door to door. Also, online prices are generally lower due to lower markup costs," iPrice said.

Meanwhile, 29% said they go online to read reviews, and 26% said they look for undiscovered brands.

After completing their purchase, 16% share their experience on social media, 14% post online reviews, and 11% look for help on product usage and set-up.

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