, Singapore
267 views

Three in five Singaporeans prefer online shopping through smartphones

Desktop shoppers were only 34%, according to a survey.

Six in ten Singaporeans prefer to use smartphones when shopping, data from iPrice revealed.

According to data from iPrice, desktop shoppers were only half of mobile shoppers with 34%. Meanwhile, 6% still prefer tablets when shopping.

iPrice said the preference towards mobile matches Singapore's mobile penetration rate of 149.8% in 2016.

Meanwhile, when asked which places to find shopping information, 60% said they used Google, 14% said Youtube, 12% said social media, and another 12% said price comparison sites.

When asked how they use the Internet, 48% said they use the Internet to compare prices and features of products.

"This is a common behaviour among shoppers as browsing through online stores for the best prices is more efficient than going to retail spaces door to door. Also, online prices are generally lower due to lower markup costs," iPrice said.

Meanwhile, 29% said they go online to read reviews, and 26% said they look for undiscovered brands.

After completing their purchase, 16% share their experience on social media, 14% post online reviews, and 11% look for help on product usage and set-up.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Singapore’s new law weaves safety net for gig workers
Gig workers will be enabled to secure their retirement, benefit from improved workplace safety, and gain greater visibility within the industry.
HR & Education
Here’s how Gen Z consumer preference reshapes APAC’s marketing landscape
Gen Z consumers are observed to purchase based on pleasure and purpose, whilst being conscious of cost and convenience.

Event News

Event News

SBR National Business Awards 2024 Winner: Wiseasy Technology Pte Ltd Cards & Payments
Lay Cheng Tan, Co-Founder & Chief Investment Officer, and Mayank Raheja, Managing Director (EMEA & SA) of Wiseasy Technology Pte Ltd, provided insights into preventing fraud and inefficiency with the WiseQ QR Payment Solution.
Cards & Payments SBR National Business Awards 2024 Winner: Wiseasy Technology Pte Ltd
Lay Cheng Tan, Co-Founder & Chief Investment Officer, and Mayank Raheja, Managing Director (EMEA & SA) of Wiseasy Technology Pte Ltd, provided insights into preventing fraud and inefficiency with the WiseQ QR Payment Solution.