Commentary

PricewaterhouseCoopers LLP Asia Financial Services Leader Dominic Nixon talks about the Banking Banana Skin Survey 2010 and what bankers in Asia fear the most.

The bottled water industry has figured out how to get to consumers and it’s through their hearts. Unlike banking which asks consumers to focus on the details of each product, bottled water successfully taps into the emotions of consumers by associating their product with the ideas of taste and style creating a consumer attitude towards bottled water based on their emotions and not logical comparisons of product features and benefits.