Shirley Tay

Shirley Tay is managing director and founding partner of ZOO group's first office in Asia. Among her industry accolades, Shirley led her team to win Singapore's first ever IPA Gold award in London for the Singapore government's Health Promotion Board and its internationally acclaimed "I Quit" campaign. In 2015, she led Singapore's milestone initiative SG50 for the Ministry of Culture, Community, and Youth.