DBS unveils instant mobile rewards redemption service

DBS Rewards mobile app allows cardmembers to instantly redeem their rewards in over 1,000 outlets in Singapore.

According to a release, with the launch of the DBS Rewards mobile app, cardmembers get the flexibility and convenience of instant rewards redemption via their mobile phones.

In addition to instant rewards redemption at participating DBS merchants, cardmembers enjoy greater convenience by being able to browse, save their favourite rewards and redeem their DBS rewards points via their mobile phones. Cardmembers can also track their rewards usage and use the built-in augmented reality feature to search for nearby participating DBS merchants for instant redemption. DBS merchants stand to benefit from the streamlined process, which reduces paperwork and manual tracking of redemption vouchers.

The adoption of smart devices over the recent years has had a major influence on the consumer’s lifestyle. Global mobile data traffic grew 2.3-fold in 2011, more than doubling for the fourth year in a row and mobile traffic is expected to increase 18-fold between 2011 and 2016[1]. DBS has the largest mobile banking customer base in Singapore with over one million downloads for its suite of mobile banking apps and the bank continues to see a growing utilisation of its mobile banking services.

Ms. Ooi Huey Tyng, Senior Vice President and Head, Cards and Unsecured Loans, DBS Bank, said, “As Singapore's largest bank, DBS constantly challenges the status quo to find innovative ways to make banking-on-the-go easy and convenient for our customers. With the increasing popularity of smart devices, the mobile platform is a space that the bank is focusing on. This new DBS mobile app will further enhance the DBS mobile banking experience, making the redemption of rewards more intuitive and interactive.”

DBS introduced its first lifestyle mobile application, DBS Indulge, in 2010. Today, DBS’ suite of mobile banking applications has expanded to include online banking, protection, lifestyle, rewards and payment.

DBS Rewards programme extends to over 1,000 outlets in Singapore. With the DBS Rewards mobile app, cardmembers can enjoy instant rewards at more than 300 retail and dining outlets, including Royal Sporting House, Epicentre, Club 21, G2000 and Manhattan Fish Market. From 8 June onwards, for only one DBS point, cardmembers can redeem rewards such S$28 e-voucher at Lawry’s The Prime Rib, as well as S$10 e-vouchers at G2000 or Royal Sporting House.

The DBS Rewards mobile app can be downloaded from the Apple App Store. The app will be available on other major mobile operating systems in the near future. For more information on DBS Rewards, visit: https://rewards.dbs.com.