Should the dearth in events this year be a concern to hotel owners?

Odd-numbered years tend to have fewer MICE and large sporting events.

While some hotel owners worry that the expected fewer events happening this year might affect their performances in terms of RevPAR, analysts think that the global economic sentiment is a much bigger concern.

According to OCBC Investment Research, as odd-numbered years tend to have fewer meetings, incentives, conferences and exhibitions (MICE) and large-scale sporting/entertainment events, this has often been cited as a reason for RevPAR declines.

"Yet, beyond anecdotes of hotels being able to charge higher room rates during certain events, it is tough to see an obvious trend in the data showing better operational performance during even-numbered years," OCBC explained.

The firm noted that while a relative dearth of events will not help the tough operating situation expected this year ahead, other factors driving demand – especially global economic sentiment – are much more significant.

"The growth in hotel supply room, which is expected to be ~6% this year, is also a key consideration going forward," it added.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia