, Singapore
117 views
Photo by ready made from Pexels

Consumers call on brands to practice 'regenerative sustainability'

Brands that don’t communicate about sustainability aren’t sustainable, says 54% of consumers.

Eight in 10 consumers in Singapore said it is time to move past traditional sustainability and start regenerative sustainability.

According to Human8’s What Matters 2024 report, traditional sustainability focuses primarily on environmental considerations, whilst regenerative sustainability or regeneration extends beyond the planet, encompassing people and communities.

This is likely why 54% of consumers don't consider brands that don’t communicate about sustainability as sustainable.

Consumers (87%) said brands must provide more information about sustainability efforts.

Consumers (87%) also believe that brands need to take responsibility to help safeguard the future of the planet.


 

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!