Low-quality apps drain $3.24m from businesses yearly

To avoid losses, more than a quarter of firms plan to invest in mobile app quality and testing

Having a low-quality mobile application can cost businesses up to $3.24m in lost revenue per year, a study has found.

To avoid losses, more companies in Singapore are paying attention to mobile app quality and testing, with 31% saying they plan to invest in these areas in the next 12 months, software company Tricentis revealed in its State of Mobile Application Quality 2024 Report.

Two in five senior IT professionals and application developers also believe they can save up to 75% of their budget annually if they move towards fully automated mobile application testing.

Currently, more than one-third of companies still use manual testing for mobile applications and only 32% believe their organisation’s current mobile app development and testing strategy exceeds expectations.

What makes it difficult for companies to implement mobile app development and testing strategies are complexity (29%), competing priorities (24%) and time management challenges (22%).

IT professionals and developers believe implementation of automation, such as AI and low-code or no-code solutions in mobile software development, will result in improved productivity (30%), increased revenue (29%), and increased compatibility across devices (27%).

“With almost half of the population in Asia Pacific now connected to mobile services, organisations can no longer ignore the importance of quality mobile app experiences,” said Damien Wong, senior vice president for Asia Pacific at Tricentis.

In Singapore, more than a quarter (27%) of organisations are already adopting AI in their mobile app testing strategy and more than 70% plan to implement it within the next two years.

The report warned that organisations who are not using AI as part of their mobile testing strategy are more likely than those using AI to be facing challenges such as a lack of talent/upskilling (22% vs 11%) and time/project management challenges (22% vs 21%) when it comes to the implementation of
their mobile app development and testing strategy.

Those who are using AI as part of their mobile testing strategy are much more likely then those not using AI to say all services and information within their organisation are mobile accessible (56% vs 11%).

Follow the link for more news on

mobile app

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia