INFORMATION TECHNOLOGY | Staff Reporter, Singapore

Singapore-based Facebook founder Eduardo Saverin joins board and invests in Singapore start up ADZ

Is this the next multi-billion dollar post facebook company that looks like it wants to kill Google’s ad business?

We don’t know for sure and are seeking interviews with the ADZ, but here is what we can tell you for now.

Saverin, who as any viewer of the acadaemy award winning movie ‘the social network’ knows, is co-founder of Facebook. This looks like his next big thing.

Saverin will join the board of directors and participate in the Series A Funding round. This appointment of Mr. Saverin and his support of ADZ is a clear validation of our approach and execution, the company said in a statememnt.

“At ADZ, we are taking a different approach to online ad-buying and selling, one that will challenge conventional thinking and practices. Support from investors of Eduardo’s calibre is a clear indication that ADZ is on the right track to succeed globally,” it added.

So what is ADZ ?

According to its website, it bills itself the digital media management platform of choice across Asia Pacific and the world. “With our easy-to-use global audience marketplace, we are delivering a more complete and developed advertising trading platform and we're delivering it today. ADZ first launched onto the global stage in 2008, and we established our Singapore headquarters to position our business for the exceptional growth expected in this region.”

ADZ says it is doing its part to maximize efficiencies for ad-buyers, while maximizing profits for publishers. “Ad-buyers and agencies now have access to advanced technology and monitoring processes they've never had access to before. We think that's pretty cool.

At ADZ, we bridge the gap between the marketer and publishers by focusing on audience, bringing best-of-breed technology together for the easiest, end-user experience in the market - and that means the greatest returns for both publishers and ad-buyers.”

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