SG consumers’ app spending rises to US$151.27m in 3Q23

App spending rose by US$3.73m within a year.

Singaporean consumer spending across iOS and Google Play rose to US$151.27m in 3Q23, an increase from 3Q22.

In 3Q22, app spending in Singapore was only US$147.54m.

Of the total spend, US$50.85m went to applications, and US$100.42 went to games.

App sales increased in Singapore despite a decline in app downloads in 3Q23.

Data from data.ai showed that app downloads have fallen to 67.6 million in 3Q23 from 72.1m in 3Q22.

The top downloaded apps in Singapore were Threads, TikTok, and Telegram.

Despite no longer being the top downloaded app in Singapore, TikTok remains the top app which Singaporeans spend money on, followed by YouTube and Disney Plus.

Follow the link for more news on

Data.ai

Chart of the Day

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia