Why snagging Aramco IPO won't be easy for Singapore

Its average daily stock trading was well below Hong Kong and London.

According to a report from Bloomberg, Singapore's desire to host the IPO of Saudi Arabian Oil Co. is understandable. Whether the city-state is the best venue for what could be the world's largest ever share sale is another matter.

The island is considering a range of measures to lure Aramco, including inviting one of its state investment companies to become a cornerstone investor. And Singapore is Asia's No. 1 oil-trading centre, so investors should have a good understanding of the industry.But there are plenty of reasons other cities stand a better chance. Singapore's average daily stock trading was about $761 million last year, well below Hong Kong and London, and IPO volumes aren't what they were.

Get to know the full story here.

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia