How to be an events manager in Singapore

By Kelvin Chung

Aspiring to be an events manager in Singapore? Events management roles have and will always be highly sought after from marketing professionals and extremely popular among business/marketing/communications graduates, particularly with the growing MICE sector in Singapore.

A career in events management has always been look upon as glamorous, well paid and an excellent platform for networking; partially true as it appears to be but it can be extremely competitive and challenging.

Entry into the industry

Unlike specialized professions such as lawyers or accountants, there are no specific qualifications or pre-requisites to enter the industry. The general requirements would usually be a general degree in the fields of business, marketing, communications or commerce plus 1 – 2 years of relevant working experience, well groomed and able to communicate well.

For some companies, fresh graduates would be considered as well. Of course, if one is looking for a mid – senior level of jobs, 5 – 10 years of experience in the similar industry is a must.

Some typical responsibilities are

  • Development, production and delivery of projects
  • Delivering events on time, within budget that meet or exceed expectations
  • Setting, communicating and maintaining timelines for every event
  • Communicating, maintaining and developing client relationships
  • Responsible for project budgets
  • Ensuring smooth operations on site during the event days 

Market conditions and opportunities

Events are usually part of the marketing budget allocated by companies across all sectors. The evolving economic conditions present different commercial opportunities for different type of events and targeted audience (B2B, B2C, and B2G etc.).

Therefore, event managers are always high in demand and no lack of jobs supply opportunities all year around, depending on specific sectors.

No man is an island – Team work is KEY

Different type of events requires different strategies, coordination and project management skills. No person can effectively handle all these tasks single-handedly.

The other side of events management

Similar to a movie director coordinating the scripts, scenes, actors and actresses during the production process of a movie, the events manager is similarly doing all the work behind the scenes and the end product will be on the event day. No one ever know what went behind the scenes expect maybe for your co-colleagues.

 What lies ahead?

A successful events manager possesses several traits and transferable skillsets – self-driven, commercially minded, project management, marketing & communications, multi-tasking and P&L budgeting.

Depending on your existing career prospects and future career directions, opportunities within and outside of the events industry is constantly evolving and available. It just depends on how and if you wish to take them.

*The views expressed above are my mine and not those of my company.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

VSTPL’s failures placed the trust at a higher risk of being used as a conduit for illegal activities, says MAS.
The growth rate estimate is lower than the 2021 forecast of 6.6%.
The bank assured customers that it employs a multi-layered defence system against fraud.
This after S-REITs delivered a modest 6% in total returns in 2021. 
Banks are asked to remove links in emails and SMS sent to customers.
It will redeploy the proceeds from this divestment into higher-yielding assets.
The US, the UK, and Australia were their top destinations during the year-end. 
The company offered 0.6 million units at $5 each.
96% of respondents also believe that this is essential to their organisation. 
The record surpassed Bloomberg's estimate of 13.5%.
 Sembcorp Industries had the most growth.
Globally, the percentage of workers who had the same sentiment was lower at 51%.
Two operators, Daenerys and Deodi, have shut down their ATM machines in the city.
Jalan Tembusu, meanwhile, saw a strong performance due to the opportunity present in the area.
Users can now link accounts from Bank of China, DBS, Maybank, OCBC, StanChart, and UOB.