MEDIA & MARKETING | Karen Mesina, Singapore

This ad campaign proves matchmaking isn't for lovers only

Because in business, there is such a thing as star-crossed buyers and sellers.

Goodfellas released a campaign for STClassifieds featuring the need to buy and the need to sell getting along correspondingly in perfect timing.

According to the agency, this campaign aims to highlight STClassifieds’ extensive coverage and to establish it as the go-to online marketplace for sellers and buyers alike.

The team based their creative idea on the simple economics principle of " For every buyer, there must be a seller". They wanted to portray the online portal as an ubiquitous medium that caters to the ever-present desire to buy and sell.

With the dramatic Singapore skyline as its backdrop, the launch ad for ST Classifieds’ kicks off the key benefit of the online portal.

The campaign highlights the portal’s extensive coverage and reach by featuring its wide range of products and services as well as its many diverse buyers and sellers.

Through the use of simple but vivid visuals, Goodfellas wanted the audience to realise that they did not need to look far to find a potential buyer or seller. This is best encompassed by the print ads' tagline: "Sell it or buy it. At stclassifieds.sg, whatever you're looking for isn't hard to find."

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