Slap on the lipstick as KISS92 is aimed at 30-50 year old women.
In a release, Singapore's first all-new radio station in 20 years will go on air on 3rd September. Kiss 92, SPH UnionWorks’ new station, was unveiled earlier today at a special trade launch at the Jewel Box on Mount Faber. Trade guests and media were treated to exquisite bites, wine and surprises from sister stations 91.3 and 100.3.
Here's more from SPH UnionWorks:
The much anticipated station on the brand new 92.0fm frequency has been named “Kiss 92”, to reflect the fact that this is the first station targeted at women in the 30-50 age group.
Maddy Barber will be crossing over from sister station 91.3 to helm the Morning Drive Time (6am to 10am) with The New Paper's Movie Guy, Jason Johnson. To ensure Kiss 92 listeners wake up to the best news on the radio every morning, popular newsreader Arnold Gay will be joining the team from Reuters. Together, they will liven up your morning with their banter and wit.
In addition to bringing listeners "All the great songs in one place", Kiss 92 will see experts share their knowledge both On-Air and Online on a range of topics including travel, food, relationships and family matters, shopping and entertainment, health and wellness, fashion and beauty, financial planning, and more. It will also offer listings of family-friendly and community events, give listeners exclusive offers and discounts through the Kiss 92 Mobile App, allow them to directly influence the playlist, and take part in a number of exciting signature events.
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