Businesses that prioritise CX recover faster from pandemic

More than half of businesses consider improving CX a top priority.

A new survey showed that businesses that prioritised customer experience (CX) investment recovered faster from the pandemic.

According to a joint research by Zendesk, Inc. and Ecosystm, 88% of businesses that increased CX spending during the pandemic experienced early recovery and even improved their business during the challenging time.

“The research shows signs of a two-speed economy emerging in Singapore, in that businesses investing in CX are projecting early recovery, whilst companies that drop CX spend are seeing slower recovery timelines,” Zendesk said.

Additionally, 56% of businesses considered improving their CX as a top priority.

“This suggests businesses that have placed a strong focus on CX are expecting to accelerate their growth and pandemic recovery,” Zendesk said.