,Singapore

Here's why more than half of Singaporeans still prefer in-store shopping

They want to make sure they could test the product first, a study found.

Although 67% of Singaporean shoppers opt to go on shopping websites before visiting physical stores, more than half (56%) of shoppers still prefer to buy in-store so they can see the quality before they buy a product, a study by UK mobile tech firm Blis found. Meanwhile, 45% said that they want to test the product first so physical stores are more preferable.

On the flipside, 63% of respondents admit that they spent time looking for items in-store prior to purchasing online, which is also called showrooming. Of shoppers who engage in showrooming, 54% do so because they believe they will come across a better deal whilst 40% simply find it more convenient to complete their purchase online.

The study also found that almost half (49%) of Singaporeans consider shopping as a hobby, of which 55% are women between ages 25 and 65. Moreover, whilst 79% say they shop when they need a specific item, 45% say they do so because it makes them feel happy.

“The market in Singapore demonstrates to us that retail isn’t facing its imminent demise, it is simply evolving to keep up with rapidly shifting consumer preferences and behaviours. Physical stores are still part of the shopper’s journey, but they no longer comprise the entire journey. That journey now includes touch points on multiple devices, including desktops, tablets and mobile phones,” Richard Andrew, managing director for Asia at Blis said in a report.

Amongst different categories, Singaporeans preferred to shop in physical stores when it comes to food and groceries (79%), followed by furniture and home furnishing (69%), and household appliance (61%), the study found. 

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Thanks to the renewal of interest in the Singapore market.
The electronics cluster showed the most optimism.
The initiative aims to improve the overseas service exports environment.
This is the group’s 2nd sustainability notes issuance in the SGD bond market.
A Jefferies report said Singapore banks have enough buffers.
HongkongLand, CapitaLandInvest, and ComfortDelGro showed the most growth.
Mizuho Securities Asia Limited will be the notes dealer.
The company’s first batch has been fully allocated in the country.
The total consideration of up to $539m over three years will take effect. 
This is to address the increased global demand for healthcare products.
Thanks to the company's improved distribution channels.
Hiring activities online increased by 55.7% in August.
CapitaLandInvest, Capland IntCom T, and Sembcorp Industries showed the most growth.
This low turnout is due to the large quantum of the project, experts say.