How many hours do Singapore consumers spend on shopping apps?
Globally, time spent on shopping apps on Android phones alone is projected to rise 42% in 2023 from 2020.
Singaporean consumers with Android phones have spent over 12 million hours browsing shopping apps in August alone, data.ai has found.
Back in February 2020, consumers would only spend slightly above 6 million hours on shopping apps.
The top shipping apps by breakout time spent in Singapore as of August were FairPrice, yuu SG, SHEIN, Shell Go+ India, and Alibaba.com.
Completing the top 10 were eBay, Nike, TikTok Seller, Amazon, and KrisPay Singapore Air.
Globally, mobile shoppers are on track to spend more than 50 billion hours in shopping apps on Android phones in 2023.
The figure equates to an average of more than 135 million hours per day.