, Singapore
1496 views
Chart from Adyen

Physical stores vs e-commerce: Which do Singaporeans prefer?

Over half of Singaporeans want to shop in-store and finish online, or vice versa.

Consumers in Singapore prefer e-commerce and physical stores equally, according to Adyen's Retail Report.

Based on the report, nearly two-thirds (64%) of consumers in Singapore will be more loyal to brands which allow them to shop in-store but finish their purchase online, or vice versa.

Singaporeans' preference, however, changes depending on what they are purchasing.

For groceries, more consumers (60%) prefer in-store shopping than online (39%).

When buying beauty products, however, they prefer shopping online (51%) than going to physical stores (34%).

When spending on holidays and entertainment, most Singaporeans (79%) also prefer to do transactions online.

On buying clothes and tech products, Singaporeans favour in-store (51%, 45%) and online shopping (47%, 49%). 
 

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!