Physical stores vs e-commerce: Which do Singaporeans prefer?

Over half of Singaporeans want to shop in-store and finish online, or vice versa.

Consumers in Singapore prefer e-commerce and physical stores equally, according to Adyen's Retail Report.

Based on the report, nearly two-thirds (64%) of consumers in Singapore will be more loyal to brands which allow them to shop in-store but finish their purchase online, or vice versa.

Singaporeans' preference, however, changes depending on what they are purchasing.

For groceries, more consumers (60%) prefer in-store shopping than online (39%).

When buying beauty products, however, they prefer shopping online (51%) than going to physical stores (34%).

When spending on holidays and entertainment, most Singaporeans (79%) also prefer to do transactions online.

On buying clothes and tech products, Singaporeans favour in-store (51%, 45%) and online shopping (47%, 49%).