, Singapore

What are the 4 types of Singaporean online shoppers?

Contrary to the popular stereotype, Singaporean men are more price-conscious than Singaporean women.

Value is the most important factor for Singaporean online shoppers, with 58% of more than 1,000 respondents driven by the best deals and prices.

Two out of three of these price-conscious shoppers were men, the Shopee survey found.

The online shopping platform classified Singaporean online shoppers into four categories:

1) The “Shop and Save” shoppers

These make up three out of five Singaporean shoppers. Approximately 77% of them buy something online at least once a month, with 66% prone to making unplanned purchases. Despite this, their purchases are based on looking at deals, prices, and vouchers beforehand.

2) The “Look Look, See See” shoppers

Approximately 15% of the respondents are window shoppers who value variety and choice. Often they would browse more than five items before making a purchase and have a 56% tendency to buy an item on impulse.

3) The “Own Time, Own Time” shoppers

Another 15% of Singaporean shoppers make up this category of those who shop online due to convenience. These shoppers tend to trend older, at over 35 years of age. They do their own research on the products they intend to buy and do not spend extra time browsing. Still, seven in 10 of these shoppers buy online twice a month on average, making them the most frequent purchasers.

4) The “Goodie Hunter” shoppers

Making up one in ten Singaporean shoppers, these are the type to actively seek loyalty programmes, giveaways, and rewards. These shoppers tend to trend younger, with more than a third being under the age of 35. Approximately 57% of these shoppers base their purchases on product reviews.

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