What are the 4 types of Singaporean online shoppers?

Contrary to the popular stereotype, Singaporean men are more price-conscious than Singaporean women.

Value is the most important factor for Singaporean online shoppers, with 58% of more than 1,000 respondents driven by the best deals and prices.

Two out of three of these price-conscious shoppers were men, the Shopee survey found.

The online shopping platform classified Singaporean online shoppers into four categories:

1) The “Shop and Save” shoppers

These make up three out of five Singaporean shoppers. Approximately 77% of them buy something online at least once a month, with 66% prone to making unplanned purchases. Despite this, their purchases are based on looking at deals, prices, and vouchers beforehand.

2) The “Look Look, See See” shoppers

Approximately 15% of the respondents are window shoppers who value variety and choice. Often they would browse more than five items before making a purchase and have a 56% tendency to buy an item on impulse.

3) The “Own Time, Own Time” shoppers

Another 15% of Singaporean shoppers make up this category of those who shop online due to convenience. These shoppers tend to trend older, at over 35 years of age. They do their own research on the products they intend to buy and do not spend extra time browsing. Still, seven in 10 of these shoppers buy online twice a month on average, making them the most frequent purchasers.

4) The “Goodie Hunter” shoppers

Making up one in ten Singaporean shoppers, these are the type to actively seek loyalty programmes, giveaways, and rewards. These shoppers tend to trend younger, with more than a third being under the age of 35. Approximately 57% of these shoppers base their purchases on product reviews.

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

VSTPL’s failures placed the trust at a higher risk of being used as a conduit for illegal activities, says MAS.
The growth rate estimate is lower than the 2021 forecast of 6.6%.
The bank assured customers that it employs a multi-layered defence system against fraud.
This after S-REITs delivered a modest 6% in total returns in 2021. 
Banks are asked to remove links in emails and SMS sent to customers.
It will redeploy the proceeds from this divestment into higher-yielding assets.
The US, the UK, and Australia were their top destinations during the year-end. 
The company offered 0.6 million units at $5 each.
96% of respondents also believe that this is essential to their organisation. 
The record surpassed Bloomberg's estimate of 13.5%.
 Sembcorp Industries had the most growth.
Globally, the percentage of workers who had the same sentiment was lower at 51%.
Two operators, Daenerys and Deodi, have shut down their ATM machines in the city.
Jalan Tembusu, meanwhile, saw a strong performance due to the opportunity present in the area.
Users can now link accounts from Bank of China, DBS, Maybank, OCBC, StanChart, and UOB.