MMC Gamuda 3d Laser Scan-Bim Method Wins In The Malaysia Technology Excellence Awards 2022

Revolutionising construction checking through 3D Terrestrial Laser Scanning and Building Information Modelling (the BIM-TLS method).

MMC Gamuda KVMRT (T) Sdn Bhd (MGKT), one of Malaysia’s most illustrious engineering and construction outfits, clinched the award for Information Management - Heavy Civil Construction in the Malaysia Technology Excellence Awards (MTEA) 2022. Incidentally, Gamuda Digital Industrial Building System (IBS) also swept two awards under the Digital Engineering and Digital Industrial Construction categories.

The MTEA awards recognise exceptional companies in technological revolution to boost Malaysia’s economy.

Backed by an outstanding track record of delivering large-scale projects, MGKT is the Underground works package contractor for Malaysia’s MRT Putrajaya Line project, with 13.5km twin bored tunnels and 18 sites consisting of underground stations and ancillary structures. In delivering the mega infrastructure project, they developed a novel solution to validate construction works accurately and remotely by automating key workflow, incorporating data analytics, and 3D virtualisation. 

A first in Southeast Asia, MGKT adopted a holistic strategy combining both Terrestrial Laser Scanning and Building Information Modelling technologies.  A marriage between interdisciplinary fields, the method led to a significant reduction in the legwork, human error, and safety concerns by unlocking the three-dimensional visualisation of project information which was previously unattainable.  

Overlaying laser scan data on the Project’s BIM design models, users could ‘virtually’ cross-check construction without having to physically go to a site. The developed solution proved a crucial lifeline to the project's success, enabling construction checking, validations, and reporting to go on effectively throughout the pandemic. In stark contrast to conventional methods of checking 2D drawings or in-person site inspections, the single source of truth approach of visualising project information in 3D resulted in enhanced multi-stakeholders communications whilst yielding valuable and actionable insights. 

Surveyors conducting 3D laser scanning of complex Mechanical, Electrical and Plantroom (MEP) works at one of the work sites. 

Another added advantage is how the method has improved the planning and coordination of complex work disciplines such as mechanical, electrical, and plant room installation. For example, an escalator opening can be visualised at the factory prior to transport or assembly, thus facilitating logistical, safety and work sequence planning.

The success of the BIM-TLS method is underpinned by high accuracy data acquisition and high-quality BIM design models. To achieve such consistency across the mega project, hundreds of staff were trained and upskilled to master the various techniques and tools. It is also notable that the project’s BIM implementation is ISO 19650-2 or BSI (British Standard Institution) Kitemark™ certificate for Design, Construction and Commissioning (previously BIM Level 2) certified by the British Research Establishment, which was achieved through international practice for the creation, collaboration, and management of asset information making sure that built environment projects are delivered on time, within budget and to standard.

The method was further expanded to automate the scan data analysis and checking itself. Ensuring a seamless flow of data transfer from various sites to virtually anywhere, the team established a system to log all survey validation reports on the project’s Cloud-based common data environment to allow multi-party remote access. 

Having delivered an efficient solution to virtually verify post-construction works, the in-house team is now keen to expand the potential of the solution with image recognition or AI to further boost project performance and synergies. Committed to transforming rail construction with digital solutions, MMC Gamuda envisions that the BIM-TLS method will be a turning point for many of the industry’s age-old problems, such as an overreliance on manual labour and low project visualisations. 

Shell leads with two major awards at the Malaysia Technology Excellence Awards 2022

It received awards under the Digital and Automation categories for the energy industry.

With years of expertise in the energy sector, Shell’s operations in Malaysia are equipped to continue leading the industry with its latest innovations.

Shell Business Service Centre Sdn Bhd was given two major awards in the recently concluded Malaysia Technology Excellence Awards hosted by Singapore Business Review.

The annual awards programme recognises exceptional companies who are riding the disruption wave and are leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy.

The first it received was the Digital – Energy award for its efforts in doubling the speed of retail station opening through digital.

Shell earlier identified that speed is a key factor in ensuring business success but opening a retail station in Malaysia often involves a long process with more than ten parties from the organisation, dealer, and external vendors.

This often resulted in misalignment in the process and has caused missed opportunities due to delays in station or site opening.

With this, Customer Operations in Shell realised the need for close collaboration and has taken a bold step forward to gather all relevant parties virtually involved in the station opening process to establish a robust process framework.

The company mapped out the end-to-end processes through multiple workshops and discussions, to streamline and simplify processes and ensure sustainability with the Lean Six Sigma methodology.

It has also developed a new digital tracking tool called the AutoGate, a simple tool that ensures the real-time progress update of station opening to all stakeholders and speeds up all approval processes for controls and compliances.

The transparency introduced by the tool has enabled respective stakeholders to be more responsive and react faster to changes and risks. 

The efficiency has resulted in accelerating the opening of numerous retail stations in Malaysia by an average of three months earlier than before and accelerate revenue derived from Shell retail stations.

Shell aims to replicate this strategy and the AutoGate tool in Indonesia as well as successfully accelerate station opening by one month in advance. 

As a second recognition, Shell received the Automation – Energy award for its Automation Programme.

In response to the rising workload, Shell launched a small-scale pilot project which focused on tackling the repetitive generation of reports daily. 

The goal was to prove that it was possible for frontliners to learn to use low-code and Robotics Process Automation tools and that these tools would be suitable for the tasks within customer operation.

Rather than hiring professional developers, each region worked to identify existing frontliners who had demonstrated technical adeptness in developing small tools. These frontliners were then provided with further training on a simple RPA tool.

The automation resulted in higher quality job scope and reskilling of employees. It also offered a paradigm shift in organisational culture, focusing on the digital mindset which drives more productivity.

“As Shell embarks on its powering progress strategy to deliver for our customers and society, digital technology continues to play a significant role. We have embarked on a series of transformative journey in our organisation. Receiving these recognitions give us the confidence that we are on the right track and progressing towards this strategy. Truly proud of our team!” Heng Jonho – Customer Operations Community Lead, Malaysia

Over a period of 3 years, Shell continued to add new technologies to the automation toolset within the program.

Now, bots and automation operate across most core processes. There are bots that assist in highly complex order management requiring the complex calculation of surcharge waiver.

This has turned a process that used to take one hour per day into a fully automated process.

Affin Bank’s digital transformation projects receives Malaysia Technology Excellence Awards 2022

The local Malaysian Bank launched the first digital banking app that supports both Conventional and Islamic Banking propositions in Malaysia and pioneered the implementation of a cloud-based lead management system.

Affin Bank Berhad (AFFIN BANK) has bagged two awards under the Cloud and Mobile-Banking categories in the Malaysia Technology Excellence Awards 2022. In its 4th year, the award is now back in search of outstanding companies that have made exceptional contributions in the pursuit of technological innovation.

Built on the foundation of customer centricity with speed, convenience, and security as its pillars, Affin Bank has launched A1addin, the all-new digital premier banking app and the first Islamic digital bank proposition in Malaysia in November 2021.

With an aim to empower the digital generation with its creative banking solutions, A1addin caters to both Conventional and Islamic markets, with a range of services providing financial literacy, especially to the younger generation. A1addin eliminates queues and hassles by offering fully digital products and services that enable customers to bank anywhere, at any time. In essence, it helps to provide for financial needs squeezed into one app, where you can manage all your money in one place.

Leveraging on eKYC technology, A1addin also enables customers to open an account digitally within just 10 minutes – right from the palm of their hands. All it takes are just four simple steps – scanning the NRIC, taking a selfie, answering some questions for identity authentication, and transferring an initial deposit for account activation.

To support Bank Negara Malaysia’s direction in promoting digital technology in banking and financial inclusion, especially during the pandemic, A1addin showcases Transfer and Payment features to facilitate quick and effortless transactions. Also, the app has a QR Pay function that requires users to pay with just a scan and receive payment by showing their QR Codes, making payment a breeze when they shop and dine or pay for friends and family. On top of these, they also offer competitive eFixed Deposit rates exclusively for A1addin users to capture more market share—redefining banking to fit the customers’ lifestyle.

Embracing AFFIN BANK’s mission to provide innovative financial solutions and services to their target customers, AFFIN Digital has made its strides by being the pioneer in the banking industry to adopt and implement Cloud-based Customer Relationship Management – Lead Management System (LMS) in June 2021.

Compared with traditional on-premises software, the modern cloud-based LMS requires a lower cost of technology infrastructure in the long run and simpler development, as well as easy installation.

AFFIN managed to deliver the first release of LMS in three months – two months ahead of the normal practice and eight months ahead of the on-premises software implementation comparatively. Subsequently, the second release was completed on the 5th month without any delay. The LMS also offered real-time dashboards and reporting that provided useful and measurable data on the leads. This has contributed to the next-level customer experience which ultimately created stable relationships with the customers.

As a result, there is a whopping 187% increase in average monthly incoming leads after the launch of the LMS in 2021. High system availability of 99.99% is also recorded because of the stable system performance of the cloud-based architecture with no downtime that has been reported.  

Reimagining banking experience and customer engagement, AFFIN BANK vowed to continuously produce and expand their innovative banking solutions that will create more opportunities for various partnerships and foster good relationships with small-medium enterprises that will ultimately increase the take-up of the bank's products and services.

 

OCBC Bank wins Digital Banking Award for helping SMEs make collections at the Height of the Pandemic

OCBC OneCollect singled out for its role in helping SMEs continue running their businesses during the pandemic when collection became difficult.

OCBC Bank (Malaysia) Berhad (OCBC Bank) has been adjudged winner of Singapore Business Review’s Digital Banking award this year for its role in helping SMEs make collections at the height of the pandemic.

The Bank was singled out at the Malaysia Technology Excellence Awards 2022 for meeting seemingly insurmountable digital implementation challenges in logistics and last-mile delivery through its popular OCBC OneCollect.

The awards ceremony, held recently at the Westin Kuala Lumpur, is into its 4th year. The Awards recognise outstanding companies for their exceptional contributions in the pursuit of technological innovation. 

OCBC Bank was recognised for its role in helping SMEs continue to collect payments using the innovative solutions that come with OCBC OneCollect despite the challenges posed by the pandemic.

OCBC OneCollect, which has previously won other awards as well, enables collection by businesses using PayNow QR (Singapore) and DuitNow QR (Malaysia) as a digital merchant solution encompassing both mobile application and web portal options. This allows collection with QR codes for local and cross border transactions.

OCBC Bank became the first bank to introduce PayNow QR into the Malaysian market in 2020 and extended the service earlier this year to logistics and last-mile delivery companies to address collection and reconciliation issues. 

“In Malaysia, OCBC Bank is among the leading foreign banks in digital banking products and services. It has continually worked hand in hand with SMEs to help them meet their needs through innovative solutions. Their continuous quest for digital banking excellence is admirable,” said Singapore Business Review.

According to OCBC Bank Managing Director & Head of Transaction Banking Ms Chong Lee Ying, the latest move to extend the PayNow QR to the logistics sector has been game changing. 

“We are happy to hear that our logistics customers, especially those SMEs in the last-mile delivery business, are finding the PayNow QR a boon to them. Not only does it help save time it uplifts the entire operations on a daily basis, making payment and collections hassle-free.

“Despite the prolonged pandemic, our customers could still operate even with borders closed as the service facilitates local payments through Duitnow QR, and cross border payments from Singapore through PayNow QR.

“Our clients are managing a whole lot more during the pandemic where movement restrictions have been heightened. Managing a large service team composed of riders, truck drivers, and delivery service personnel can be challenging. Some delivery service providers require the riders to use their own funds to purchase goods at restaurants and shops before getting the reimbursement from the providers. As such, payout to riders must be prompt for them to meet the demands of the request. Using API for payouts to the riders eliminates the waiting time for online payment made through files or batches uploaded, enabling instant fund disbursement to them,” said Ms Chong. 

For more information about OCBC OneCollect, SMEs can call the Bank at 603 8317 5200 or refer to the Bank’s website at www.ocbc.com.my/onecollect.

About OCBC  

OCBC is the longest established Singapore bank, formed in 1932 from the merger of three local banks, the oldest of which was founded in 1912. It is now the second largest financial services group in Southeast Asia by assets and one of the world’s most highly-rated banks, with Aa1 by Moody’s and AA- by both Fitch and S&P. Recognised for its financial strength and stability, OCBC is consistently ranked among the World’s Top 50 Safest Banks by Global Finance and has been named Best Managed Bank in Singapore by The Asian Banker.

OCBC and its subsidiaries offer a broad array of commercial banking, specialist financial and wealth management services, ranging from consumer, corporate, investment, private and transaction banking to treasury, insurance, asset management and stockbroking services.

OCBC’s key markets are Singapore, Malaysia, Indonesia and Greater China. It has more than 430 branches and representative offices in 19 countries and regions. These include over 200 branches and offices in Indonesia under subsidiary Bank OCBC NISP, and over 60 branches and offices in Mainland China, Hong Kong SAR and Macau SAR under OCBC Wing Hang.

OCBC’s private banking services are provided by its wholly-owned subsidiary Bank of Singapore, which operates on a unique open-architecture product platform to source for the best-in-class products to meet its clients’ goals.  

OCBC’s insurance subsidiary, Great Eastern Holdings, is the oldest and most established life insurance group in Singapore and Malaysia. Its asset management subsidiary, Lion Global Investors, is one of the largest private sector asset management companies in Southeast Asia.

OCBC offers Islamic banking products and services in Malaysia through its wholly-owned subsidiary, OCBC Al-Amin Bank Berhad.

For more information, please visit www.ocbc.com.my

______________________________________________________________
 

For media queries, please contact:

Eleanor Danker

Vice President

Corporate Communications

OCBC Bank (Malaysia) Berhad

Tel:      03 - 2783 3642

Hp:      012 - 259 7349

Email:  [email protected]

Josephine Dawson

Vice President

Corporate Communications

OCBC Bank (Malaysia) Berhad

Tel:     03 - 2783 3661

Hp:      016 - 220 2232

Email: [email protected]

Julius Evanson 

Head

Corporate Communications

OCBC Bank (Malaysia) Berhad

Tel:      03 - 2783 3655

Hp:      012 - 243 4348

Email:  [email protected]

BAC Education Sdn Bhd wins the Online Services - Education award at the Malaysia Technology Excellence Awards 2022

The BAC Education Group comprises 30 companies dedicated to providing innovative learning and advancing human development in Malaysia and Southeast Asia through education. With a network of world-class partner universities and organisations, BAC Education offers students an unparalleled educational experience and creates value for its stakeholders through innovative technology. 

In line with its vision to nurture innovative leaders with a futuristic mindset, the Group launched Learn Different, the ultimate next-gen, holistic education experience, that comprises four main pillars; Learn, Play, Work and Impact. The Group’s initiatives are curated according to these pillars to give its students a strong grounding to navigate the Fourth Industrial Revolution and ride the wave of change in an increasingly globalised environment.

BAC has been focusing efforts on digitising its platforms and coming up with innovative ways to incorporate Learn Different within its student journey. As such, over the years, the Group has adopted and utilised revolutionary technologies to enable a seamless shift to online education and digital platforms. When the pandemic first hit, BAC Education was able to effectively adapt to the new normal, with minimal disruptions to its operations and the student journey.

Learn 

BAC Education firmly believes that education is a fundamental human right and that no student should be left behind. The first pillar, Learn, was utilised to ensure students were able to acquire equal access to education opportunities anywhere, anytime. Through the utilisation of cutting-edge technology, state-of-the-art tools and collaborations with tech players and industry giants, BAC Education has established an effective and seamless online learning experience.

Some of the Group’s notable initiatives include; BACLearn Learning Management System (a one-stop learning portal with unlimited access to an extensive library of pre-recorded in-class lessons, digital resources, student-teacher interactions and more), Hybrid Campus (enabling students to seamlessly switch from face-to-face classes on campus to online classes from the safety and comfort of their homes), Supplementary Learning Platforms (BAC has partnered with industry giants and world-class universities, such as LinkedIn Learning, Skillshare, and Coursera, to offer students micro-credentials, real-world experiences and networking opportunities for free), AI Chatbots (BAC introduced AI chatbots to enhance the student experience), and ABACUS (a digital resource library providing 24/7 access to over 100,000 videos and an immense collection of e-books, journals and essential resources).

Play

Whether its students are studying online or on campus, BAC’s second pillar, Play, curates exciting opportunities to guarantee a fun and holistic student life. Thanks to a hybrid student life, students can organise and participate in hybrid events, webinars, competitions, concerts, talks and more, either on campus or from their homes. The Group also ensured its students were able to stay healthy and fit during the multiple lockdowns via its gymnasium, MonsterFit. The gym shifted its operations online by hosting virtual fitness classes using digital features such as livestreams, a workout video library, a health calculator and more for free via its website. The Group also developed an online platform featuring themed virtual races to raise awareness and funds for charitable causes.

Work

The Work pillar is not just about providing students with the required knowledge to graduate and find employment. It goes far beyond that. BAC is committed to ensuring its graduates remain relevant so that they will be empowered to own a future that will truly be worthwhile.

Covid-19 has made it almost compulsory for Malaysians to rapidly upskill and reskill to meet the demands of their new roles, especially within SMEs. To facilitate this fast-moving process of digitalisation, BAC Education has taken a range of measures to help build a digital workforce and curb unemployment including upskilling and reskilling programmes (Project Entrepreneur and Project DEEP) and job portals and apprenticeship platforms such as Jobsbac.com.my, Gradjobs.com.my, SpecialJobs, JustLaw.asia, Jobs4All and Project Apprentice for youths, fresh graduates, individuals with special needs, and retrenched workers.

Impact

Following its ethos of giving back, the BAC Education Group has transformed the lives of more than 500,000 people from B40 communities at PPRs, UNHCR refugees, migrant workers, persons with disabilities, Orang Asli Settlements, to islanders in Sabah and in women-headed households since 2020.  

BAC utilises the Make It Right Movement and Pertubuhan BANGKIT (UPLIFT) as its social outreach platforms, which aim to enhance the lives of the marginalised and disadvantaged and accord them a life of dignity and self-esteem. Over the years, these initiatives and platforms have been digitalised to ensure its impact is far-reaching and effective.

The Group’s notable initiatives include: 

  • BACFlix - The single largest free education initiative by the private sector which manages six specialised online learning portals for primary & secondary school children. To date, BACFlix offers more than 9,000 lessons with over 190,000 students using the platform.
  • 1MillionDevices.my - A nationwide campaign to bridge the digital divide in education by equipping every marginalised school-going child with a digital device. To date, the initiative has raised RM48,000 and distributed 106 devices, 
  • FreeMakan - A BAC Food Bank initiative dedicated to eradicating food poverty in Malaysia by providing dry rations and cooked food to those struggling with hunger. To date, the initiative has raised RM1.6 million and helped 106,000 people, 
  • ReachOut - An initiative dedicated to providing aid and support for those going through mental health issues, depression, anxiety, and stress, and 
  • CovidFund - An initiative dedicated to mobilising crucial aid to our government hospitals and frontliner battling Covid-19. To date, the initiative has raised RM427,656 and sent supplies to 15 government hospitals and clinics.

The BAC Education Group aims to continue incorporating emerging technologies and tools into its Learn Different pillars, ensuring the ultimate, lifelong student experience.

Novartis Malaysia’s AXON is awarded the Malaysia Technology Excellence Awards for Medical Technology under the Pharmaceuticals category.

The global healthcare company provides a transformative innovation that helps predict patients’ outcomes who have undergone post-percutaneous coronary intervention (PCI).

Swiss based pharmaceutical company Novartis Malaysia has won the Medical Technology in the Pharmaceuticals category award for its innovation AXON - a real-time and fully digitalised platform fueled with analytical insights that enables the optimisation of individualised disease management - at the recently concluded Malaysia Technology Excellence Awards 2022.

Now in its 4th year, the awards program lauds outstanding companies that make exceptional contributions in pursuit of technological excellence.

In Malaysia, coronary artery disease remains the leading cause of death at 17% of the medically certified deaths in 2020 for both females and males across all ethnicities in Malaysia and this number is increasing. One of the most frequent procedures performed to treat complex coronary artery blockages with unstable angina and heart attack is percutaneous coronary intervention (PCI). This procedure is also known as balloon angioplasty. 

Committed to reimagining medicine to improve and extend people’s lives, Novartis Malaysia collaborated with Cardiologists from Malaysia’s leading Cardiovascular Centre to develop AXON. This is the first machine learning-driven application developed in Malaysia that can predict cardiac events for heart disease patients after a percutaneous coronary intervention procedure. 

AXON is built on real-time patient data that allows physicians to analyse a patient’s true disease state. The back-end operating system trains the machine learning models effectively with good discrimination power and high prediction accuracy by democratising artificial intelligence to forecast the likelihood of a patient experiencing life-threatening clinical outcomes. It also allows Cardiovascular Specialists to screen-out high-risk patients on time and provide necessary intervention at a much earlier stage. Consequently, this may help improve patients’ quality of life and survival outcomes.

In contrast to most conventional predictive models that only incorporate single-episode baseline information, AXON is a fully integrated platform that incorporates a steady stream of future data to improve the up-to-date model’s performance and its relevance over time. It can integrate a large set of retrospective patient’s electronic medical records, and also fused with prospective data.

Currently, AXON is used in coronary artery disease, but this proven methodology and learning can be transferred to other disease areas or indications such as diabetes and hence could reduce the healthcare resource utilisation burden on a much larger scale.

“This award reaffirms Novartis’ commitment to use innovative science and digital technologies to reimagine medicine to improve and extend people’s lives in areas of great medical need. Only by working together with healthcare professionals and patients, we can change the practice of medicine,” said Akhil Kapoor, Head of Novartis Global Service Centre Kuala Lumpur, while speaking about this achievement. 

AXON has made an impact and enabled patients to receive optimal clinical care and management. This pilot project is a testament to Novartis’ commitment to reimagine medicine, delivering long-term value to physicians and patients by embedding environmental, social, and governance topics into their business operations.

HeiTech Padu Berhad bags two awards in Malaysia Technology Excellence Awards 2022

The company continues to provide enhanced services with their advancing technology solutions.

Malaysia’s leading tech company, HeiTech Padu Berhad (HeiTech), scored the Cybersecurity - IT Services and SD-WAN - Technology trophies in the recently concluded Malaysia Technology Excellence Awards, presented by Singapore Business Review.  

The awards were presented to Ts. Wan Zailani Bin Wan Ismail, Senior Vice President of HeiTech, during the awards presentation ceremony held on 27 April 2022 at The Westin, Kuala Lumpur. 

The Malaysian Technology Excellence awards are conferred to exceptional companies who are riding the disruption wave and are leading the technological revolution and digital journeys of their respective industries to boost Malaysia's fast-growing economy. 

In 2019, HeiTech began embarking on the SD-WAN groundwork and equipped themselves with the framework that covers flexible packaging and a clear technology roadmap, whilst utilising their internal resources for HeiTech Padu Berhad's own SD-WAN services. 

These initiatives provided an avenue for customers to work on cost compression strategies, optimising the user experience whilst venturing into cloud-as-a-service as opposed to the conventional WAN or hosting which is relatively costly. 

On the other hand, HeiTech’s Secure-X Risk-Driven Managed Cyber Security Services (RD-MCSS) has a complete next-gen SOC Platform. The platform provides organisations with a complete SOC solution, without the need to build a SOC SIEM solution in-house. Secure-X RD-MCSS combines strategic monitoring, risk-based vulnerability management, managed detection and incident response, digital forensic investigation, threat intelligence, threat hunting, orchestration, optimisation, and governance capabilities to secure and provide cybersecurity protections. 

HeiTech's SD-WAN is expected to be amongst the top profit contributors for services in the networking segment in the fourth quarter of 2022. This is due to HeiTech’s ability to customise flexible offerings based on customer’s requirements, setting them apart from competitors in the local industry. 

Various Malaysian organisations continue to use Secure-X RD-MCSS, ranging from enterprise, financial sectors, government ministries and agencies as a preferred cybersecurity service.

Bridging the gap between healthcare stakeholders through digitalisation

Edgenta NXT’s technology aims to improve accessibility and quality of healthcare for the public.

Edgenta NXT has been working on solutions to help the healthcare industry steadfastly adapt and improve efficiencies through the adoption of technology since the onset of the COVID-19 pandemic. Its digital healthcare solution, QuickMed, aims to improve accessibility and the quality of healthcare by bridging the gap between healthcare professionals and the public.

It has been focusing on building a platform to bring further accessibility and improved quality of care to Malaysians. 

To start, QuickMed has enabled patients to book and pay for their COVID-19 screening tests; allowing for a contactless experience during a patient’s visit to a healthcare facility where the patients’ COVID-19 results can then be shared via the platform. In the future, QuickMed will be releasing a comprehensive booking platform for clinics and medical providers in the Klang Valley.

They have launched several digital solutions under QuickMed since 2021, such as a clinical management system (QuickMed CMS), a COVID-19 screening booking platform (QuickMed C-19), and the Home Quarantine Management Solution (QuickMed HQMS), all of which have vastly contributed to the fight against the COVID-19 pandemic in the country.

QuickMed HQMS is a cloud-enabled COVID-19 management system that allows healthcare professionals to triage COVID-19 patients effectively whilst following up with home quarantined patients experiencing escalating symptoms through tele-consultation. The solution was first used by the country’s first Private COVID-19 Assessment Centre and deployed to several healthcare providers for triage management, and the running of Private Quarantine Centres in hotels.

Three months since its inception, and during the peak of the COVID-19 pandemic, QuickMed’s HQMS helped to manage the symptoms of over 7,000 patients. Subsequently, the solution has also allowed the private healthcare sector to assist the public healthcare system whilst maintaining consistency and accuracy in reporting to the Ministry of Health.

Moreover, QuickMed’s HQMS has also paved the way for new use cases. Through its integration of location tracking solutions, QuickMed HQMS was enhanced to manage the movements of international passengers who were designated for home quarantine. The solution was paired with an RFID and GPS equipped e-bracelet, also known as the digital tracker, to successfully track over 48,000 quarantined international passengers who entered Malaysia.

Its successful contributions to COVID-19 management through the utilisation of technology, as well as the efficiency and effectiveness of the solutions, has gained Edgenta NXT the recognition of the Malaysia Technology Excellence Awards 2022 for the Digital - Clinic Management at the recently concluded awards programme.

“With a strong base to build upon, we are planning to release more features and promoting better interoperability with other healthcare solutions with the goal of using technology to empower patients to better store their medical data and have better access to healthcare services. QuickMed’s convenient clinical management system also assists healthcare professionals to be digitally equipped with various ways to engage patients and provide an overall better quality of care,” said the Director of Edgenta NXT, Chua Yong Howe. 

The prestigious awards programme recognises exceptional companies who are riding the disruption wave and are leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy.

Western Digital snags AI award for manufacturing in Malaysia Technology Excellence Awards

It won for its real-time test equipment that comes with predictive maintenance.

The Western Digital team was faced with a number of problems that led to the development of the solution that won the award. Western Digital’s test process is highly digitized. However, with have over 2 million test slots to manage, even a small percentage of downtime can mean more than 12,000 tester slot issues reported per day for repair.

Western Digital is committed to continuing its growth in the industry. To address these problems, the company developed a solution that enables real-time test equipment performance monitoring and optimisation with predictive maintenance.

The solution features machine learning-based automated suggestive maintenance repair actions and adaptive self-healing or repair capabilities which improved tester slot repair efficiency and root cause identification.

On top of that, it also enables real-time monitoring of test equipment performance, such as Dashboard, KPI (Key Performance Indicator), and OEE (Overall Equipment Efficiency), with automated condition-based predictive maintenance alert. This includes remote monitoring and remedy capability which supported employees who were working from home during the COVID-19 pandemic whilst keeping the factory operational.

For this project, the company was given the AI – Manufacturing award in the recently concluded Malaysia Technology Excellence Awards hosted by Singapore Business Review.

The annual awards programme recognises exceptional companies who are riding the disruption wave and leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy.

In granting the award, the judging panel considered key achievements attained by the company. First is that it observed test slot OEE improvement from 84% to 90%, which resulted in an 8% reduction in CAPEX spending.

It also experienced a 15% reduction in test slot shutdown, as well as a 20% improvement in repair and debug troubleshooting accuracy.

According to the company, certain technologies and enablers helped in the making of the project. It has a web-based application development platform with cloud data storage and computing, add to that is its machine learning to automate suggestive maintenance and self-healing tester slot repairs.

This is complemented by the big data platform for large data and machine learning computation and development, the Edge architecture for real-time monitoring, machine learning scoring and disposition, and its Agile scrum-based development team.

The company also said that it has 3-layer stacks with different data breath, depth and latency for greater scalability and higher availability to support various projects and use cases.

First is the Shop Floor Layer which has factory automation, IIoT sensors, and streaming data applications. The second is the Edge Layer which has fast and low latency data, enabling fast scaling for AI applications with CI/CD (Continuous Integration / Continuous Deployment) features. Third is the Cloud Layer which has a big data platform of about ~10PB, which can manage wider or end-to-end data and longer retention.

PETRONAS takes home Information Management - Oil & Gas award at Malaysia Technology Excellence Awards 2022

Its initiative to implement a strategic dashboard has provided transparency and visibility for timely and data-driven decision making.

Petroliam Nasional Berhad (PETRONAS) has received the Information Management - Oil & Gas award at the Malaysia Technology Excellence Awards 2022 for its implementation of the GO Dashboard.

The dashboard was conceptualised and brought to life to allow its leadership team to oversee the Gas Business operations in Malaysia. 

Adopting agile methodology, the project team consolidated critical information that depicts the status of operational assets within the business value chain. The initial visual dashboard was implemented using the MS PowerBI platform. Next, the team gained significant traction through continuous iterations and improvements via product management, prioritisation of data convergence and integration efforts from existing systems.

The dashboard was further enhanced using modern web-based technologies that are better suited for the incorporation of interactive features for the target users. Capabilities to gather in-depth and near real-time information from PETRONAS Gas Business assets operations were also incorporated into the solution.

The implementation of GO dashboard has also improved the organisation’s Process Cycle Efficiency (PCE) by 23% on information reporting and redundancies elimination to ensure quicker information delivery.

PETRONAS’ leadership team is now able to visualise Gas Business’ asset health and business operations in almost real time basis, from their handheld device or laptops. 

Currently, GO dashboard has a reported user utilisation rate of 100% to date and has obtained Customer Effort Score of 6.0 out of 7.0. 

Their successful conceptualisation and implementation of the technology has been recognised by the Malaysia Technology Excellence Awards. The prestigious awards programme recognises exceptional companies who are riding the disruption wave and are leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy.

Digital marketing made easier with Chamrun Interactive’s platform

Its digital marketing platform disrupted the industry and won at the Malaysian Technology Excellence Awards 2022.

In a more information and tech-driven age, marketing has moved towards the digital platform, specifically onto social media, where brands and companies are able to connect with their consumers regarding preferences or feedback from products. Chamrun Interactive Sdn Bhd introduced their interactive and holistic digital marketing platform into the market, and in doing so managed to win the Digital - Business Services Award at the Malaysian Technology Excellence Awards 2022. 

The awards programme recognises key innovations and major players in the tech industry of Malaysia, and Chamrun Interactive’s digital marketing platform set themselves apart through their digital marketing strategy that has generated over RM600m for their clients, mostly from higher education, hospitality, eCommerce, and SMEs. 

Founded by Behrang Parhizkar, Sina Rahati, and Zahra Gebril starting with a sharing table, Chamrun Interactive has grown to a team of 30 in 3 years, when they have started implementing digital marketing strategies for their clients. The company offers many digital services such as Digital Marketing strategies, Digital Transformation, Digital Government, Advanced Google Ads, Social media engagement & advertisement, Content Marketing, Analytics and user behaviour, Marketing automation, Sales funnel, as well as Web-based & Software development. https://chamrundigital.com.my/ 

The company also provides digital products such as e-commerce platforms, E-learning platforms (ChamLearn), Clinic Management Systems, Directory & Listing Platforms, and Automobile ERP amongst other things. 

Chamrun Interactive is the only agency in Malaysia which implemented bachelor’s degree programmes and is involved in hands-on learning in Digital Marketing, Social Media, Business Analytics, Software Engineering, Data Science, and Computer Forensics with UNIRAZAK University which becomes one top-selling degree course in UNIRAZAK. 

The Chamrun group has 10 years of experience in digital marketing, digital transformation, and software development, and this comes into play with their specialisation in higher education, tourism, and hospitality and medical industries. With the best result campaigns for higher education, the best performing digital campaigns for lead generation and the best conversion rate for eCommerce digital campaigns, Chamrun Interactive has made over RM600m as revenue from over 200,000 nurtured leads in 3 years of digital marketing and 40,000 social media and Google campaigns. 

With clients in over 10 countries, it is no simple feat that Chamrun Interactive hits 100% of the Key Performance Indicators (KPIs) set by their clients whilst also managing over 100 social media accounts on both Facebook and Instagram, reaching millions of viewers. 

One of Chamrun’s significant products is designed and implemented for higher education is Smart Campus Management System which includes marketing, admission, finance, exam, timetabling, Hostel, logistic and many more modules. In addition to that is ChamLearn, which is an interactive E-Learning, social learning and video conferencing solution for various industries. 

By having national and international team of expertise in all areas of digital transformation & Software development, Chamrun Interactive makes result-driven digital marketing much easier for clients.

UOB Malaysia wins fintech award for banking in the Malaysia Technology Excellence Awards

This is for the Intelligent Mortgage Calculators which is the first of its kind in Malaysia.

Demand for the local property market accelerated globally during the pandemic, Malaysia was no exception.

Opportunities mainly arose from new trends such as the shift to work from home and the continuing demand for spaces such as commercial, logistics, and industrial properties.

Consumer sentiment shows other factors such as value for money, functionality, and quality are also in play.

UOB Malaysia took all these into consideration and came up with a revolutionary tool called the Intelligent Mortgage Calculators. 

The main idea is to provide property buyers with the needed information required to effectively evaluate property financing options and a calculator that is able to show them how to own a property faster and at a lower cost.

This was designed primarily for home buyers and refinancers. With the tool, customers can explore and learn how to own a property faster and at a lower cost, and to make sound decision. Other highlighted features include showing home buyers the possible interest payment savings and loan tenure reduction through different repayment modes convenient to them.

Illustrations are also integrated into the calculator to aid customers in managing their mortgage through weekly and fortnightly repayment. They may also make extra payments regularly to reduce interest payments and lessen their loan tenure.

UOB Malaysia also ensured that the tool is easily accessible so users can benefit from it and save on interest payments.

Due to the innovation of this tool, the Bank was given the Fintech – Banking award in the recently concluded Malaysia Technology Excellence Awards hosted by Singapore Business Review.

The annual awards programme recognises exceptional companies who are riding the disruption wave and are leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy.

According to UOB Malaysia, within a short time after the Intelligent Mortgage Calculator was launched online and over social media, the Bank saw a significant increase in loan application submissions as compared to enquiries received via its website.

The submissions received between the months of September and November 2021 were 17x more than web enquiries received. It also allows customers to enjoy monthly low repayments to optimise cash flow when refinancing with UOB Malaysia.

 In granting the award, the judging panel considered how the different features of the tool helped customers compare the key benefits in availing of lump-sum repayments, loan tenure reductions, and interest payment savings.

The overall effect was that customers were assisted in making sound decisions with regard to owning property.

UOB Malaysia said that it has attracted tech-savvy customers, especially those who are interested in understanding the specifics of their mortgage.

Particularly, the Mortgage Specialist Financial Advisory Tools have allowed customers to see how they can use their spare cash to save on loan interest payments.

Similarly, the mortgage calculator has also helped UOB Malaysia’s sales staff in reaching out to customers in a more effective way.

The current property buying landscape enabled the Bank to make this innovative tool. Hailed to be the first of its kind in the country, UOB Malaysia is committed to making banking simple and smarter for its customers.

VidSight by Fermion Cyber Village lets customers engage anytime, anywhere

The company was awarded the Connectivity - General Insurance trophy at the Malaysia Technology Excellence Awards 2022. 

There was once a need to take extensive documentation and to queue for hours at the insurance office to make a claim, disrupting people’s lives and taking away their satisfaction. Yet today, there’s a radical new twist. The insurance office comes to you! 

Fermion Cyber Village, the market leader for technology innovation of digital engagement solutions, known for its trailblazing platforms for financial Institutions, introduced VidSight, a platform that brings interactive video tools into the insurance customer experience, offering real-time engagement between insurers and those making claims. 

For VidSight, Fermion Cyber Village won the Connectivity - General Insurance trophy at the Malaysia Technology Excellence Awards 2022. The awards programme gives recognition to the key innovations made by players in Malaysia’s tech industry. Fermion Cyber Village was awarded for VidSight because it redefines the customer experience and brings efficiency to the process of filing claims for insurance.

This platform was first launched for Catastrophe Insurance Claim in June 2019 in Hong Kong. Today, more than 30 insurers across Malaysia, Singapore, Indonesia, the Philippines, Vietnam, Japan, and Thailand use this SaaS interactive video platform to facilitate their claims processes.  VidSight is marketed under the Fermion Group as TrueSight Interactive Video for the insurance industry.

The VidSight platform offers an augmented reality experience supplemented with live streaming video and chat, photo capture, live annotation of images, co-browsing of documents and geolocation features, which helps to reduce operational costs and maximise the efficiency of agents. It includes a document signing feature for agents and customers to sign off the document during a video call, with the signatory process recorded as proof. Other features include on-behalf assistance over customers’ devices, geolocation, a comprehensive audit trail of the case record and video recording.

WebRTC Protocol serves as the backbone of VidSight, which allows real-time, high-quality peer-to-peer communication using default browsers, eliminating the need to download and install new applications or plugins for existing programs, leading to a more seamless experience for the customers. As a standalone platform, it issues video call invitations via SMS to the customers’ mobile numbers, and customers can participate in the call simply by clicking the provided link. 

The interactive video platform addresses the insurance adjusters’ pain points of travelling, either to a workshop or a customer’s location, for claim assessments, which are pre-empted instead of using live video streaming or photo capturing. These have resulted in improvements of task efficiencies by up to 80%, which cuts the average turnaround time from 2 hours to 20 minutes, generating significant savings on operational costs. 

The COVID-19 pandemic was a tipping point for insurers to rapidly adopt new solutions and digitally transform their manual processes. In 2021, the VidSight platform tracked a record of 100,000 calls.

Fermion Group identifies and creates ways for businesses to integrate insurance ecosystems into their customer journeys, thereby helping businesses grow quickly and be more effective at delivering customer value. Fermion serves any entity that has insurance in its roadmap for growth, and for others, helping them understand how to leverage the opportunity.

Fermion incorporates the capabilities, expertise, and technology solutions of Fermion Merimen, a leading claims platform provider and Fermion Cyber Village, a leading digital customer engagement technology provider.

Fermion Group is a Silverlake Axis Ltd (SLVX.SI) company. Headquartered in Singapore, it operates from locations across Southeast Asia, Hong Kong, Japan and the UAE. Working with over 150 insurers, Fermion builds primary ecosystems, which include Health & Wellness, Property & Casualty, Long Term Savings & Protection. Visit www.fermion.io.

Sustainability in Malaysia’s new digital paradigm

edotco Group wins Infrastructure Technology - Telecommunications trophy at the Malaysia Technology Excellence Awards.

With the need for innovation in building its connectivity structures, Malaysia is now focusing on preparing for the next normal to support not only industry 4.0 technologies and 5G applications but also broad-based digital connectivity. 

Leading telecommunications infrastructure services company, edotco Group has implemented newer, more sustainable and innovative solutions in the development of these structures, and in doing so, managed to win the Infrastructure Technology - Telecommunications Award at the Malaysia Technology Excellence Awards 2022. 

The awards programme recognises key innovations as well as major industry disruptors and players in the tech industry of Malaysia, and edotco Group stood out for its innovative and sustainable approach to building the country’s future connectivity structures. 

With over 16,000 towers and managed sites across Malaysia, edotco built its towers using a built-to-suit and co-location offerings model allowing telecommunications providers to efficiently meet their growing infrastructure needs. The complementary offerings are designed to meet the ever-changing needs of edotco’s customers and partners whilst promoting the increased sharing of infrastructure assets. 

This sharing of assets leads to the development of advanced and innovative structures that prove to be robust, sustainable, and cost-efficient. edotco’s Low-Cost Solution (LCS) towers also leave a less impactful environmental footprint by reducing CO2 emissions by 48% to 63% and providing cost optimisation by integrating the platform and foundation, saving 15% to 20% in costs. 

Lease rent prices are also reduced thanks to the LCS towers’ low requirements, as well as improved consolidation that allows three tenants to use the tower, instead of standard two. 

Apart from the LCS, another tower under edotco is the Spun Pre-stressed Concrete (SPC) pole tower, which encapsulates the company’s focus on alternative solutions for connectivity infrastructure through the use of composite hybrid towers built on prestressed concrete poles and steel poles lattice towers. By utilising concrete more than being dependent on steel as the material for telecom superstructure development, the final price of the tower is less impacted by the fluctuations in the price of steel whilst also providing a robust design and ample protection against flood in prone areas and a longer lifespan due to concrete needing little to no maintenance during its lifetime. 

Malaysia’s push for nationwide digital connectivity through the National Digital Network (Jendela) initiative is greatly aided by edotco’s innovative structures, which have accelerated the initiative’s implementation with their award which allowed them to develop 14 clusters for 250 sites whilst also making use of the Universal Service Provision (USP) 19 Clawback for Fiber across 24 sites in Malaysia.

The edotco Group is leveraging its innovative structures for a future powered by 5G instead of the usual broad-based connectivity, securing approximately 250 5G sites with DNB Malaysia in addition to their 5G active distributed antenna system (DAS) which helps bring cellular coverage to areas where 5G outdoor cells cannot provide decent coverage. These DAS modules were installed at the KL Sentral transportation hub and the Ministry of Finance building at Putrajaya.

TNG Digital Sdn Bhd’s Touch ‘n Go eWallet sets its mark in fintech with two wins in the Malaysia Technology Excellence Awards

It won in the Financial Services and Payments categories for Fintech.

TNG Digital Sdn Bhd has its eyes set on continuing in making a mark in the fintech industry in Malaysia after winning two awards in Malaysia Technology Excellence Awards.

The annual awards programme, hosted by Singapore Business Review, recognises exceptional companies who are riding the disruption wave and are leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy.

The first it received is the Fintech - Financial Services award for its money market fund feature offered in its Touch ‘n Go eWallet, GO+.

GO+ is a financially inclusive investment product that allows Touch ‘n Go eWallet users to gain access to low-risk money market investments. Users are also able to earn daily returns with their eWallet balance.

Designed to address core customer pain points, it promotes financial inclusion and emphasises the use of data, world-class user interface and technology in delivering high-value offerings to its users.

It is powered by the Principal e-Cash fund, a money market fund managed by Principal Asset Management. The latter is a joint venture between Principal Financial Group and CIMB Group. 

The offering of GO+ by Touch ‘n Go eWallet is considered the first of its kind in digital micro-investing that serves the Malaysian market, covering all income levels.

According to the company, the main highlight of GO+ is its flexibility, liquidity, and convenience.

It has multiple benefits which include affordable initial investment amounts as low as RM10, easy and fast investment account opening, seamless reload and cash out. It is also known to be a low-risk investment product and is fully fungible. The GO+ balance can be spent just like the eWallet balance. 

In granting the award, the judges considered some of its many achievements. It is the first eWallet to be hailed as a Recognised Market Operator by the Securities Commission of Malaysia and is the first Shariah-compliant eWallet product.

GO+ which was launched in March 2021 has 2.25 million users to date.

The second award received by the company is for Fintech – Payments. The judging panel likewise considered many factors in granting this award.

Touch ‘n Go eWallet is the largest payment eWallet in Malaysia and is recognised as the leading consumer-centric eWallet and fintech platform in Malaysia.

With its clear focus on payments and financial services, it is committed to transforming Malaysia into going cashless and bringing financial inclusion to all.

Since launching the joint venture between CIMB Group and Ant Financial in 2018, TNG Digital Sdn Bhd experienced unparalleled growth over a short period of time.

It has since been known as the first and only eWallet provider in Malaysia to enable digital payments for toll through Touch ‘n Go RFID and Touch ‘n Go Cards, also known as PayDirect. It provided a stable base for conversion and increased adoption rates. 

As an added feature, users can also enable the credit card auto-reloading function on Touch ‘n Go eWallet. The solution addressed the reload inconvenience pain points of users.

In its continuing commitment to grow, Touch ‘n Go eWallet now has more than a million touchpoints. 

It can be used extensively when purchasing items on the App Store and Google Play Store, in paying for street parking, availing of food delivery services, making bill payments, purchasing tickets, shopping online, and paying in food chains and stores including street stalls and more. Users can also find other brands’ apps on the Touch ‘n Go eWallet app to ensure service optimisation and extended convenience in purchases

It now has more than 17 million users on the platform and over 1 million merchants including those with DuitNow QR acceptance.

Selangkah Ventures wins AI award for Healthcare in Malaysian Technology Excellence Awards

It was awarded for the growth of its Selangkah App, which started out as a contact tracing platform.

Selangkah Ventures Sdn Bhd (SVSB) is up for a revolutionary growth after proving its capabilities through an app that was first launched as a contact tracing platform.

Called the Selangkah App, it was initially made available as a web app in May 2020. It was first established as a QR-based check-in registration for the Selangor state residents for Covid-19 contact tracing.

Approximately 35 million logs have been recorded through this QR code solution. It was later integrated with the Maybank and Mid Valley QR Code systems.

SVSB was then appointed by the Selangor State Government to develop, maintain, and operationalise a digital platform for a multimodal Covid-19 response. This includes contact tracing, home quarantine monitoring, vaccination, welfare aid, psychosocial support, lab testing appointment and report transmission.

This was made possible in February 2021 when the company had upgraded the Selangkah web app into a native app. Numerous new features were gradually introduced: SelVAX, Mental SEHAT, Covid-19 Screening booking, Home Assessment Tool, Selangkah Biz, Selcare Store, Selangkah Wallet, CAC Check-in (to be ended on April 30, 2022), and the Covid-19 Geolocation risk map.

“As the world move towards digitalisation, these upgraded features are aimed to provide both safety measures and convenience for all,” said SVSB chief executive officer Tengku Iesta Tengku Alaudin. “It was our mission to help our users navigate their way safely through the pandemic.”

The Selangkah app’s multi-step health and commercial features were developed in support of the World Health Organisation’s FTTIS+V (Find, Test, Trace, Isolate, Support and Vaccine) strategy.

Under Find, Selangkah developed ACURA, an AI-powered analytics tool used to outline and map out high-risk areas and exposed population. For its Test step, it had offered the Selangkah omnichannel Covid-19 screening platform while under Trace is the Selangkah QR contact tracing automation (discontinued in 2021). 

The Home Assessment Tool for home quarantine monitoring is currently being used in five districts as a part of its Isolate step. These districts are Petaling, Gombak, Hulu Selangor, Klang and Hulu Langat.

Through its Support stage, it presents state-endorsed platforms used to distribute welfare such as the Selangkah Biz and Selangkah Wallet. 

Lastly, under Vaccine, it developed the ImuniSel (discontinued in 2021) and SelVAX programmes which are data-driven and follow a mass-vaccination deployment modelling.

“Selangkah is dynamic. What began as a Contact Tracing tool had evolved to address other equally important matters – from Covid-19 community testing and contactless payment system, to State welfare distribution and pre-registration for vaccination,” said SVSB chief information officer Dr Helmi Zakariah.

For this project, the company received the AI - Healthcare Technology award in the recently concluded Malaysia Technology Excellence Awards hosted by Singapore Business Review.

The annual awards programme recognises exceptional companies who are riding the disruption wave and are leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy.

In giving this award, the judging panel took notice of the different features of the Selangkah App. 

Apart from these features, the mobile application has other notable inclusions.

The Mental SEHAT module provides psychosocial and mental health support for individuals affected by the pandemic. With its Bubble function, users could create social groups with their close friends or family on the app. They could use it to check into premises together without any hassle.

The app provides a direct access to the Selcare E-store, which enables individuals to purchase services, medicines, diagnostic test kits, and tools online.

Areas where there are Covid-19 transmissions can be checked through the AI-powered Forecast Map. Through the Home Assessment Tool, professional health workers can assess and monitor the health of quarantined Covid-19 patients remotely.

“As we move forward, we are considering other tools to improve society liveability through a more creative way of engagement, from gamification to behavioural economics,” said Dr. Helmi.

“Our ultimate aim in the future is to continue to expand our App to include more features that benefit the public,” added Tengku Iesta.

# # #

ABOUT SELANGKAH

Since its relaunch in February this year, the Selangkah App has pioneered various digital solutions for Covid-19 tracing, testing, home quarantine monitoring and large-scale industry vaccination in the nation, benefitting 1.3 million users. Since 24 July 2021, the Malaysian Ministry of Health endorsed the use of the Selangkah Home Isolation system by 19 healthcare facilities for Covid-19 Assessment and Monitoring, for high-risk patients in the Klang Valley of the Peninsular Malaysia.

Astro Malaysia wins analytics award for broadcasting in Malaysia Technology Excellence Awards

This is for its project on analytical capabilities for personalizing digital advertising and content.

As a publisher across multiple media and platforms, Astro Malaysia Holdings Berhad (Astro) understood the importance of understanding customer interactions through first-party data, particularly for creating a more relevant context for advertisers and personalised content for customers.

In its goal to improve this experience, it has implemented the Text Metadata system which enables automated metadata tag creation based on content to identify customer interests.

The text metadata system aims to understand readers’ preferences. In return, the company can tailor the user’s experiences in terms of content and advertising across all of Astro websites and mobile applications.

For example, readers of an investment article on the Astro Awani website are tagged as having an interest in finance. When these users visit any of Astro’s other websites, for example Stadium Astro or Gempak, Astro will be able to target them with relevant, personalised ads for financial products and services. The same principle will apply to users reading an article on milk powder, who  will be tagged under the parenting segment, or users reading a car article, who will be tagged under the automotive segment.

The full suite of Astro proprietary metadata tags includes automotive, beverages, body care, confectionery, dairy, deodorant, face care, fast food, finance, gadget, hair care, noodles, oral care, spices and seasoning, and telco.

This automated tag creation, together with expansion through Machine Learning lookalike models, are key drivers of personalised ads and content recommendations across all Astro platforms, namely television, radio and digital.

By tying together how a customer is engaging throughout Astro’s ecosystem, they are able to gather insights on what users are watching on TV or Apps, browsing and buying on their home shopping platform, or types of articles or content users are browsing across Astro’s digital assets. 

These insights then allow Astro to create and activate highly personalized, relevant and engaging content and ads which benefit their end users.

For this project, the company was given the Analytics – Broadcasting award in the recently concluded Malaysia Technology Excellence Awards hosted by Singapore Business Review.

The annual awards programme recognises exceptional companies who are riding the disruption wave and are leading the technological revolution and digital journeys of their respective industries to boost Malaysia’s fast-growing economy.

In granting this award, the judging panel considered its multiple achievements.

The project resulted in impressive results of 2.3x CTR on ads and 3.0x CTR on recommended articles. This translates to RM12m revenue uplift within a year, which according to the company is a 7.5x return on investment.

Astro is known for being the leading content and entertainment company in the country, producing over 11,000 hours of content yearly and serving 5.6 million homes or 72% of Malaysian TV households, 8,000 enterprises, 17.5 million weekly radio listeners (FM and digital), 14 million digital monthly unique visitors and 3.2 million shoppers across its TV, radio, digital and commerce platforms.