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MEDIA & MARKETING | Krisana Gallezo-Estaura, Singapore
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Singapore-based adtech startup wants to revolutionize multiscreen conversations

It secured US$1M funding from angel investors.

Singapore-based startup is making a buzz in the broadcast and advertising sector with a promising technology across TV, Radio, Digital Signage, Cinema, Mobile, Web and connected TV.

Launched in 2014, EYWAMEDIA, enables broadcasters and advertisers to enable audience consumption patterns, engage them real-time, create a content-ad strategy and finally create attribution, cross targeting and retargeting revenues using multiscreen technology.

Asked what makes it unique, EYWAMEDIA co-founders Ramasubramaniam Raja and Anshuman Chaudhary explained that their ‘rich’ IP driven technology leads the space of making a multiscreen engagement, attribution, cross targeting a reality across traditional to digital screens for broadcasters and advertisers. Apart from this, they added that their advance data science uses machine learning and artificial intelligence to define future content and ad strategies for their clients. “This helps in marrying the actual audience intent with the consumption they wish in their journey across screens,” they noted.

Raja, a software engineer by profession, founded EYWAMEDIA with serial entrepreneur and venture mentor Anshuman Chaudhary. Both founders are from India and have worked and lived in multiple geographies before setting up EYWAMEDIAin Singapore.

EYWAMEDIA was initially bootstrapped before it was nurtured at US-based Kyron Accelerator in 2013, which eventually led them to find Angel Investors. In October last year, it has secured over US$1 million in seed funding from Indian VC funds Mantra Ventures and ah! Ventures. The round also saw participation from US-based Viktor Koenig PE Fund.

EYWAMEDIA currently has 2 lines of business - first being the broadcaster model and then the adtech model. While broadcaster penetration is happening across India, Thailand, Philippines, UAE, Saudi Arabia, Qatar, USA etc, Chaudhary further explained that they are in beta with their adtech business as well connecting all programmatic exchanges, trading desks, agencies, brands, and others to enable them meaningfully target consumers across screens and not limit it to digital devices only. In a nutshell, what we are doing across the ecosystem of multiscreens has not been achieved before in totality. We are confident and when we really establish what we set out to, a new order will be created!! Till then watch out for us.

“There is a huge focus in rolling out strong IPR led products, hire the best people, scale revenues. In due course we look at plausible acquisitions and investors for reaching the pinnacle,” Raja said.

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