Digital Nights Singapore to showcase interactive media artworks

French and European artists to discuss their best works in Singapore Arts Museum and Orchard Road.

Night revellers in Singapore will soon get a visual treat at Digital Nights Singapore 2010 (DNS) – a 10-day galore of interactive new media and digital arts featured at the Singapore Arts Museum (SAM) and Orchard Road. Making its debut in Singapore and Asia, DNS is a showcase of works by international artists combining elements of new media and art. An adaptation of Nuit Blanche, a flagship night event in major cities of Europe, DNS will be held from 17 - 26 September, 2010 in conjunction with Nuit Blanche Paris, accordiing to Zo Media.

DNS Project Manager, Frederic Chambon said, “Digital Nights will present some of the best works of world-renowned French and European artists in the digital arts field. Visitors of all ages and backgrounds will be able to interact with the artworks, designed to envelop the senses through stimulating visual and digital technology”.

Digital Nights Singapore 2010 will kick start with a launch party happening at SAM on 16 September, giving invitees an opportunity to interact with the artists. They will also get an exclusive first-hand preview of the exhibited artworks in SAM.

DNS is sponsored by F&N Seasons, Cultures France and the French Embassy in Singapore. Air France-KLM is the official airline and Park Hotel Group, the official hotel. This landmark show is organised by M.A.D.E in Singapore, a subdivision of ZoMedia Pte Ltd and co-organised by NTM Media Consulting.

Digital Nights @ Orchard
Singapore’s most famous shopping strip will set the stage for the first edition of Digital Nights @ Orchard 2010, part of Rev Up @ Orchard and Grand Prix Season Singapore (GPSS). Internationally renowned French, European and local artists Tom Carr, Bertrand Planes, Visual System, Charles Lim, and Zulkifle Mahmod will add a distinctive touch to this showcase of visual and digital arts at night.

Starting from 7.30pm till 11pm, Digital Nights @ Orchard 2010 will offer shoppers and visitors outdoor attractions. Mandarin Gallery will display a suspended aerial light sculpture; Paragon’s front steps will showcase an interactive light and music creation, while TANGS Orchard window display becomes a non-conventional animated video installation. Ngee Ann City’s public walkway will also feature a “glamorous digital red carpet” of lights and visual projections stretched across the pedestrian walkway.

Digital Nights @ Orchard is supported by the Singapore Tourism Board (STB), the Orchard Road Business Association (ORBA).

Love is in the Air @ Orchard 2010
Love is in the Air is an iPhone-based sound walk and interactive game trail created specially for Digital Nights @ Orchard by French art collective MU. Based on a free-to-download iPhone application, Orchard Road will set the stage for a Parisian-style fictional love affair. Guided by sound glimpses of the story, participants will follow this love trail to find clues in designated stores. They will stand a chance to win vouchers from the participating malls and a trip for two to Paris, sponsored by Air France. Love is in the Air is jointly presented by Air France and F&N Seasons.

Digital Nights @ SAM
From 17 - 26 September, world renowned artists Miguel Chevalier – a digital art pioneer on the international scene, along with LAb[au], and Visual System will feature four interactive visual displays at the Singapore Art Musuem (SAM). On Fridays and Saturdays, 10am – 11pm, and from Sunday to Thursday, 10am - 9pm, Digital Nights @ SAM will offer visitors indoor and outdoor installations that promise to captivate, entertain and enrich human experience.

Visitors will get the opportunity to interact with the artists on 17 September, from 8pm, during a meet-the-artists session. There will be a chance for them to visit the artworks with the artists, and find out more about the inspirations behind their works.

Digital Nights @ SAM is supported by the Ministry of Information, Communication and the Arts (MICA) and Tote Board.

Swissnex New Media Demo
Swissnex (Embassy of Switzerland) will feature, as a side event of DNS, a virtual fashion show by MIRALab – University of Geneva and Nanyang Technological University (NTU). The installation at the Sculpture Square Upper Gallery is based on touch screen technology. Visitors will be able to dress and customise a 3 dimensional virtual fashion model and watch it strut down the runway.