, Japan

Here's proof that Japan's trade relations with China are finally normalizing

Decline in exports to China has narrowed to -6.8%.

According to DBS, Japan’s trade relations with China are normalizing. The year-on-year decline in Japan’s exports to China has narrowed to -6.8% in August from a persistently large -15% in Sep12-Jul13 (measured in USD terms).

Here's more from DBS:

Meanwhile, the number of Chinese tourists visiting Japan has also risen notably from the bottom, with the year-on-year rate improving to -14.5% in August from -30% in the preceding ten months.

One year has passed since the political tensions between the two countries (surrounding island disputes) increased last autumn, which spurred anti-Japan protests in China. The gradual easing of the anti-Japan sentiment has resulted in pent up demand amongst Chinese consumers on Japanese goods/services.

Meanwhile, the yuan has appreciated 15% versus the yen so far this year, which strengthened Chinese consumers’ purchasing power on Japanese products/services.

Release of pent up demand, a strong CNY versus the JPY, and a cyclical improvement in China’s macro conditions should help Japan’s exports to China in the coming months. Based on the current pace of growth, exports to China will fully revert to the 2012 peak levels by the end of this year.

The recovery of Japan’s market share in China is relatively slow. For Japanese automobiles and electronics products that were hit hard by last year’s protests, the occupation rate in China’s import market has remained low at 13.7% and 9.5% respectively as of August, far lower than the normal levels of 20% and 13%.

The Chinese consumers and producers who have switched to homogeneous substitutes of Japanese products may not fully come back. While Japanese exporters would quickly recoup losses in China’s market in absolute terms, regaining market shares and restoring competitiveness still have a long way to go.

Join Singapore Business Review community
A NOTE FROM SINGAPORE BUSINESS REVIEW

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.


If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.