Katrina Group partners with Lotte GRS to bring LOTTERIA in Singapore

The first store is expected to open by the second quarter of 2025.

Katrina Group Ltd. (Katrina Group), a food and beverage (F&B) and hospitality group, has announced its collaboration with Lotte GRS Co., Ltd. (Lotte GRS) to bring Korea’s hamburger chain, LOTTERIA, to Singapore.

Both parties have signed a non-binding term sheet outlining the key terms of the proposed transaction and are working towards finalising the definitive terms of the franchise.

“Given the brand’s massive popularity in Korea and its emphasis on quality, innovation, and customer satisfaction, we are confident that LOTTERIA will resonate with Singaporeans,” said Alan Goh, CEO and Founder of Katrina Group.

Katrina Group will spearhead the opening of multiple LOTTERIA outlets across Singapore, with the first store expected to open by the second quarter of 2025.

Following its debut in 1979, LOTTERIA currently operates more than 1,600 stores across 7 countries.

Follow the link for more news on

partnership

The people you want to reach are already in this room.

Every quarter, SBR lands on the desks of the founders, CFOs, and directors running Asia's most consequential companies. Every day, they open our newsletter and read our website. It's a room that took twenty years to build — and it's the one most of our partners are trying to get into.

The good news is that the door is open. We work with companies on thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The shape of the right partnership depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If you have something this room should know about, tell us. We'll tell you honestly whether we can help, and how.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia