, Singapore

Three key pillars that will help rebuild SG's events landscape

The Singapore Tourism Board has issued a white paper in aid of the business events sector.


The events industry was amongst the hard-hit sectors during the pandemic, evident in the US$4935b loss recorded globally in 2020, but the industry has since shown signs of recovery. In Singapore alone, the sector supports more than 34,000 direct and indirect jobs, with a value-add of $3.8b, or close to 1% of the Lion City’s gross domestic product.

In a recently published white paper, the Singapore Tourism Board, Professional Convention Management Associations (PCMA), and UFI identified three key pillars to help in reimagining the industry.  

These are Business Models; Delegate Experience; and Talent & Capabilities. 



The white paper also included case studies from Singapore, Australia, Italy and the US. 

"As Singapore gradually scales up our capacity for larger business events, we hope that resources such as this white paper will continue to guide our local MICE industry to build new capabilities and reimagine the future of business events," Keith Tan, Chief Executive, Singapore Tourism Board, said in a statement.

According to a survey, conducted by the PCMA, 25% of planners and 31%  of suppliers were willing to travel any distance necessary if the program was worth it; whilst  those who attended a recent physical event, 63% of planners and 77% of suppliers said it was worth all the additional precautions and safety measures and would do so again. 

Read the full report here.

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