Cybercom ensures unmatched online excellence for its clients

Cybercom aims to help organisations make the most out of their online presence and digital assets to meet their key performance indicators.

Since 1995, Cybercom has been delivering outstanding services to its customers and has since developed its expertise in the internet and the web. In Asia Pacific, Cybercom deals with a whole spectrum of organisations from small and medium sized enterprises to multinational companies. These customers have differing levels of maturity and awareness in terms of the concept and value of Online Excellence.

Embracing the challenge
According to Teck-Hock Chua, Cybercom’s Senior Business Developer – Digital Solutions, there is a lot of emphasis on driving traffic online and that comes with its own set of problems such as ensuring that their visitors have the best experience that matches if not exceeds, their offline touch points with these organizations.

All businesses face the challenge of making their websites, online stores, or eCommerce sites a part of an overall Digital Strategy with metrics in place to measure the user experience, conversion rates, and brand perception that should form the basis of any company’s key performance indicators.

As Chua puts it: “An organization’s website should not just be an information-based corporate website but a business critical tool that will throw up a lot of statistics that, with the formulating of a sound digital strategy, will help the entity in knowing more about the visitors to their site, what they do, why they leave and with these information, the site can be improved in terms of design and architecture of the information provided that will ensure that the visitor has the best experience possible.”

Some organisations may be unaware of the existence of certain challenges and the opportunities that are available. But Chua is confident that the digital landscape here will gain from Cybercom’s experience and offerings.

Solutions at Cybercom
With a team of experts, Cybercom helps its clients to formulate a meticulous digital strategy leveraging on the statistics that are drawn from the customer’s site, which rightfully should be a business critical tool, for the customers.

Chua reveals that revamps of organizations’ websites are usually driven by the value judgements of the bosses or the gut feel of the marketing team and without having any fact-based baseline study on the current site and not having any form of metrics of measurement, it may not be known whether the revamp is a step to the right direction or not.

“What we offer, as part of our services, is an evidence-based user perception study on the organizations’ site and/or digital offerings. Leveraging on a database of more than 300,000 people around the world, we are able to match the demographics that the organization wants and conduct in-depth studies that will reveal if the site’s features, layout, design, information architecture, actually match the customers’ expectations and needs,” says Chua.

Cybercom attempts to alter the largely top-down corporate cultures in the decision-making process to one that is driven by facts and evidence provided by their own prospects and customers. Cybercom provides both quantitative and qualitative results to its clients that explain every user’s behavior and attitude.

Global expertise at work
While strengthening its presence on existing Nordic markets, the company also maintains a well-balanced global delivery capability. As an Asia-Pacific example, Chua shares one of Cybercom’s experiences in its pursuit for online excellence for a customer, who operates a premium hotel and resorts site that target high net-worth individuals from around the world. The location of its server is in Europe. The rich media that they have on
their site makes it hard for a user in, for example, Melbourne, to meet the global standard of having a webpage loaded within two seconds.

Cybercom then ran a series of web performance tests for them and shared with them solutions on how to build and optimize the pages as well as to distribute their load around different geographic regions. “Coinciding with the launch of their new site, the solutions we offered will set a new standard of performance for the organization and a much better experience for their customers,” adds Chua.

Leveraging on its Nordic experiences, Cybercom’s approach is geared towards making the customers realize the “opportunity to excel” by bringing the best practices from its Scandinavian early-adopter clients such as H&M, Ikea, ASSA Abloy, Sony Ericsson, BAE, NasdaqOMX, Handelsbanken to its customers here in Asia-Pacific.

Teck-Hock CHUA, Sr. Business Developer – Digital Solutions & Security

Cybercom Singapore Pte Ltd
133 Cecil Street, #12-04 Keck Seng Tower
Singapore 069535
Tel: +65 - 6536 2780
Fax: +65 - 6536 2781
www.Cybercom.com