, Singapore

Over 2 in 3 shoppers seek cross-channel store options

Physical stores are still highly preferred with the majority going cashless.

More than two-thirds of Singaporeans expect a unified commerce experience when shopping, with physical stores still high in demand, according to a Wirecard report.

Cross-channel purchasing options like buying online and picking up in-store (BOPIS) is gaining traction in the Lion City, with 77% saying they would not buy from a brand or merchant that doesn’t offer this option. Mobile app usage is on the rise (53%), with nine out of 10 researching products before buying in-store afterwards (95%) or vice versa (94%).

Singaporeans prefer to use store websites through mobile phones (82%) or do research in-store versus other methods like mobile apps, in-store screens or a VR booth.

Physical stores remain the top option for Singaporeans where almost everyone (96%) shop using cashless payment methods. More than three-fifths (64%) use credit/debit swipe cards, followed by contactless cards (59%) and mobile wallets (42%). Almost half (45%) are less likely to go to a brick-and-mortar store if it doesn’t support cashless payment.

Three-quarters (78%) said they are willing to give retailers personal information either online or in-store, in exchange for incentives such as larger discounts. Most (92%) use loyalty programs, with almost two-thirds (62%) using their phones to gather points, whilst 70% are interested in using biometrics for shopping.

Photo courtesy of Pexels.com.

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Get Singapore Business Review in your inbox
It will apply to vaccines administered in Singapore under SAR.
Its startups may now receive up to US$250,000 investment.
The Lion City also has the highest insurance penetration amongst the six markets at 5.9%.
The bank will anchor up to US$200m or 40% of the fund size, whichever is lower.
A wholly-owned subsidiary of WeWork is occupying 56,977 sq ft of Prime’s California property.
The jobless rate during the quarter also eased, but remained elevated.
The notes are expected to be issued on June 23rd.
Its IP coverage for vaccine complications now include those approved by WHO under EUL.
The Lion City ranks 13th most expensive location for expatriates in the world.
Due to construction delays, buyers may prefer "ready-to-move-in" properties.
Wilmar International saw the sharpest decline during Thursday's trading, with a 1.52% drop.
Its skilled talent pool, logistical network, government funding and physical infrastructure helped it maintain its competitive position as a biomedical hub.
Singapore millennials were found to be more stressed than the global average.
Almost four-fifths (76%) of Singaporean consumers are not satisfied with generic credit offers from their banks, with 24% willing to offer more information in exchange for better rates or lower fees, a FICO study revealed.