Singapore mobile gaming marketers allocate just 20% of budgets to APAC

This mirrors a global trend, with 71% of gaming ad spent in just few countries.

Singapore mobile gaming marketers only spend 20% of their user acquisition budgets on the Asia Pacific region, whilst focusing more on North America (37%) and Europe (28%), Moloco reported.

It said that this trend reflects a global pattern, with 71% of mobile gaming app marketing spent concentrated in a few countries, specifically the US (40%), UK (6%), Germany (5%), and Japan (4%).

However, Singapore mobile gaming marketers are now increasingly exploring other regions with 15% of their budgets invested in Latin America, North Africa, and Sub-Saharan Africa.

Meanwhile, China's mobile gaming app marketers lead in global diversification, with only 36% of their spending targeting the US, Canada, and Mexico, while prioritising Europe, Asia Pacific, and other markets.