DBS brand value hits $23.6b; Changi tops strength index at 91.2

Singapore brands cross $106.8b as DBS keeps top spot with 14-year lead.

DBS remains Singapore’s most valuable brand for the 14th consecutive year, with its brand value rising 8% to $23.6b (US$18.6b), driven by regional expansion and diversification, including the acquisition of Citi Taiwan and a minority stake in Shenzhen Rural Commercial Bank.

Data from Brand Finance showed that Singapore’s top 100 brands reached $106.8b (US$84.1b) in 2026, up 7% year on year.

Changi Airport ranked as the strongest brand, with an index score of 91.2 out of 100 and an AAA+ rating, supported by higher passenger traffic, expanded connectivity, and continued investment in service delivery.

Brand Finance research also highlighted strong familiarity, trust, preference, and recommendation amongst Singapore respondents.

TeleChoice International recorded the fastest growth in the ranking, with brand value surging 288% to $67.0m (US$52.7m), driven by demand in semiconductor segments, higher sales volumes, and product investment.

Marina Bay Sands ranked second by brand value, rising 35% to $10.2b (US$8b), supported by revenue growth and a $2.3b (US$1.8b) upgrade programme.

OCBC Bank ranked third, with brand value up 7% to $8.6b (US$6.8b), supported by regional expansion and its increased stake in Great Eastern Holdings.

FairPrice ranked second in brand strength with a score of 90.9 and an AAA+ rating, despite a 7% decline in brand value to $1.5b (US$1.2b), as it rolled out price freezes and discount programmes.

Bank of Singapore ranked third in brand strength with a score of 88.9 and an AAA+ rating, with brand value at $1.1b (US$859m), supported by wealth management growth and client expansion.

Millennium Hotels and Resorts was the leading hotel brand, ranking 27th overall, with brand value rising 25% to $668m (US$526m), supported by expansion across more than 140 properties and digitalisation of its MyMillennium loyalty programme.

Singtel ranked sixth with a brand value of $5.2b (US$4.1b). Grab ranked ninth, with brand value up 53% to $2.2b (US$1.7b), whilst Olam ranked 10th at $2.0b (US$1.6b), up 38%.

Singapore Land ranked 50th, Wing Tai 69th, Pan-United 70th, Jumbo 75th, and Old Chang Kee 85th.

SUSTAINABILITY PERCEPTION

In the same report, Singapore Airlines ranked the highest amongst Singapore respondents across the Sustainability Perceptions Index's environmental, social, and governance categories.

The airline targets net zero carbon emissions by 2050 and continues to invest in fuel-efficient aircraft and sustainable aviation fuel.

Ascott and Banyan Tree ranked strongly in environmental sustainability perception, whilst CapitaLand, Singapore Land, and FairPrice ranked highly in social sustainability perception. DBS led in governance perception.

Overall, the ranking showed banking, engineering, food and agriculture, and real estate as key growth drivers.

Banking remained the most influential sector, supported by resilient balance sheets, credit activity, and regional expansion, whilst engineering gained from aerospace, defence, and urban solutions demand.

Food and agriculture benefited from commodity prices and value-added products. Real estate posted steady performance, supported by transaction activity and stable pricing.

(US$1 = SG$1.27)