Junwen is the head of product and marketing at A Better Florist. Previously, he was the head of product at Yodaa and was a UI/UX lead at CardFlight. A graduate of the NUS Overseas programme, Junwen has led A Better Florist to 20x year-on-year growth. He has been involved in this new area of marketing where optimisation, UI/UX, and CRM are key components.

The young CMO, Junwen once became a guitar instructor at Bowen Secondary and Kranji Secondary, loves to meditate.

Benny is highly experienced in strategic marketing with a strong focus on brand development, and has fostered partnerships with government bodies and big-name organisations. He believes SEO must encompass the other digital marketing strategies so as to increase online visibility for businesses. Hence, Benny has enterprised SEO strategy / implementation for his work site from scratch to 1st ranking on search engines.

Before co-founding Firefly Photography, Benny was an inline-skating sports coach.
 

Roy heads the marketing team in Withers Worldwide’s Singapore and Australia offices, covering Southeast Asia, India, and the Pacific. He oversees the planning, development, and execution of Withers’ marketing and business development initiatives. Roy has more than tripled the media mention of the firm and its partners in the local and international media within two years. He has also pioneered the digital marketing efforts in Singapore by growing the firm’s presence on platforms such as LinkedIn, Twitter, and other online legal services referral platforms to raise the firm’s profile and to grow new business opportunities.

Roy has successfully doubled the number of client empanelment within 12 months. This expanded client base includes major banks, public sector agencies, and insurance companies in Singapore. In addition, he was responsible for planning and executing the Client Development Programme to cement the firm’s institutional relationship with clients in Singapore and the region.

Prior to joining Withers, Roy was the deputy head of marketing with the Singapore International Arbitration Centre, and has worked in market development roles with the Singapore Economic Development Board, major financial institutions, and one of the largest human resources companies.

Roy has travelled to 26 countries but he stopped counting, realising that travel is about depth and not breadth of experiences.
 

Justin is the co-founder and chief marketing officer of private investment platform Fundnel. He is an entrepreneur who has founded three companies.

Justin has created two successful retail brands: Jekyll & Hyde ranks as one of the top ten cocktail bars in Singapore, whilst Manicurious is voted as the best manicure bar by Style and Harpers Bazaar Magazine.

He built Fundnel from the ground to create a holistic reference brand in private investments for both businesses as well as investors in the space of just one and a half years. Under his efforts, Fundnel is recognised as a specialist equity-based digital platform that conducts and completes deals across Southeast Asia. Its syndication efforts are also particularly successful with institutional investors owing to extensive closed-loop marketing both online and offline, centralised around a core data engine developed for responsive targetting based on aggregated investor mandates. Fundnel’s success on the deal syndication front has led to a total of US$49m transacted on its platform during its first year. It was named “Fintech Company of the Year 2016” by The Asset. 

Justin became an amateur bespoke cocktail bartender the day he opened doors for business at Jekyll & Hyde in 2013. His head barman cut his finger, and Justin had to learn how to make tipples on the job.  

Marcus Loh is currently director of Corporate Communication for the Star Education Group, a holding company of Baring Private Equity Asia. He serves concurrently as vice president of Marketing and Corporate Communication at PSB Academy. In his time with PSB Academy, Marcus developed and spearheaded the academy’s strategic brand narrative, The Future Academy, which resulted in the academy’s pole-position in share-of-voice, digital follower-base and engagement, as well as media exposure in the private school category in 2016. The initiative also contributed to the tripling of qualified leads year-on-year and a corresponding growth in hot and warm leads.

PSB Academy was awarded “Best Private Education Institution” by the Business Excellence and Research Group and the “Best Private School for Engineering” by CareerBuilder. It was also lauded for its “Overall Outstanding Corporate Reputation Programme” by the Institute of Public Relations Singapore and was conferred the PRISM Award (Merit).

Marcus is proud of his ‘grand-daddy rock band’ which performs music from rock legends. He also plays the drums for the church choir and tries his best to not receive complaints from the congregation.
 

Yongjie is currently the CMO of Qourier, a tech company he co-founded in 2015 to provide logistics solutions using the sharing economy. He was instrumental in taking the brand from the ground up, to one that is synonymous with on-demand delivery. He was director of Customer Loyalty at Starbucks, where he was instrumental and successful in establishing the brand in China, a market which had a strong tea-drinking culture.

Yongjie was effective in growing a crowdsourced team of delivery partners to over 5,000 Singaporeans, and was successful in developing a clientele of over 500 local and international companies. He was also part of the team that developed the disruptive Qourier Air service which aggregated industry volume to provide a cost-effective solution to ship deliveries. Yongjie was responsible for growing a network of partnerships forming the basis of a rewards programme incentivising delivery partners. He is leading a team to expand Qourier in Southeast Asia.

Yongjie is an accomplished florist who sells his arrangements exclusively every Valentine’s Day.
 

In a world of data, technology, and “shiny new thing syndrome”, Cat is championing brands to become more human. Launched in late 2016, Humanisation (previously MarkyCo) is an APAC CMO On-Demand service that has been partnering with startup leaders in Singapore to launch, scale, and transform companies. Cat, who is also the CEO, has led Humanisation to grow a solid CMO On-Demand client base across SaaS, technology & media. She has also pioneered a new approach called Human-Centered Marketing. Her drive led the business to become a Hubspot agency partner and achieved her inbound certification.

Cat is a classically trained Opera singer.

Jordan chose a less “glamourous” sector to begin his career – industrial and engineering sales. Through diverse work exposures and a passion for continuous learning, he subsequently took on more responsibilities and challenging opportunities, all towards the belief that “the only constant is change”.

Z-Power Automation (ZPA)’s primary business is towards the manufacturing of low-voltage switchboard and related electrical and automation systems serving the marine & offshore industry. It subsequently diversified into the energy industry for onshore installations. Jordan has contributed strategically towards sustainability and superiority through rebranding, organisational development, market analysis, new product development, and new market penetration. Since being established in 2008, ZPA has acquired the exclusive APAC agency for hybrid solutions. 

Jordan admires Olivia Lum, CEO of Hyflux, for her tenacity and innovation.
 

Gabriel has managed to turn a relatively quiet legal tech startup into a highly recognisable brand. He has also transformed marketing strategies online to integrate with offline marketing. With his extensive experience and in-depth expertise of digital marketing, the site achieved higher traction and growth.

Gabriel took on something that was extremely challenging – the role of making legal easy to understand for the public – by making articles readable without compromising the high standards of the lawyers and AsiaLawNetwork’s brand. He manages all marketing and content strategies of the network for more than 1,200 lawyers in Singapore and abroad. Recently, AsiaLawNetwork presented to CodeX Stanford Law School as it is officially admitted to Stanford’s Legal Tech List. CEO Cherilyn Tan says without Gabriel, AsiaLawNetwork wouldn’t be what it is today.

Gabriel is a professional portrait photographer and has been capturing vivid moments for nearly two decades. 

Andrea Lin is the CMO for Citi Treasury and Trade Solutions (TTS) in Asia Pacific. Under her leadership, Citi’s Asia Pacific TTS Marketing function underwent a marketing transformation journey from 2014 to 2016. The strategic initiative pivotted the scope and KPIs of the function, and significantly increased the value-add of marketing to the business as a key partner and advisor.

With digital disruption changing B2B customers’ buying behaviour and the way they consume information, Andrea has championed Citi’s digital marketing agenda to connect the bank’s ideas and insights around the world – via email, mobile, social media, web, video, podcast, and more. In 2016, she led pioneering initiatives across Citi’s franchise that transformed client experience and sales enablement through digitisation. These include Citi’s first virtual conference, first virtual reality webcast, first podcast for institutional clients, and first playlist for institutional clients on YouTube. 

She was a recipient of the Citi Pinnacle Award in 2014 for outstanding performance and leading transformation in client experience. She was also profiled in Citi’s Progress Maker Series 2016 as an “enabler of growth and progress”. 

A lifelong swimmer, Andrea is fearless in water and enjoys all forms of water sports – from wakeboarding to sailing and masters swimming.