/Unsplash

What are the top BNPL, rewards apps in the age of changing consumer habits?

Atome and KrisPay are amongst the top convenient shopping apps.

Consumers’ habits have changed due to the rising inflation and other international tensions, which has prompted some apps in the shopping industry to provide convenient options.

According to the 2022 data.ai report, shopping app engagement for e-commerce grew 37% YoY in the first half (H1) of 2022.  

As for spending habits, the report found that there is a rise of Buy Now Pay Later (BNPL) and coupons and rewards apps.

READ: Chart of the day: E-commerce brands on Facebook gets the most interactions

In fact, download growth for BNPL apps increased 109% YoY in H1 2022, with Atome as the top downloaded app for BNPL payment option. Whilst KrisPay led the apps for commerce and rewards in the same period.

Shopee dominated the shopping app industry, being the top app for total downloads and sessions. 

Data.ai, analytics data firm, said consumers are stopping their mall visits by using convenient mobile app shopping.

“E-commerce and BNPL apps have seen particularly strong uptick from H1 2021. E-commerce players are competing for price points and deals. Alongside, upticks in interest for alternative financing, we see consumers are particularly price sensitive heading into Singles Day (11.11) and Black Friday/ Cyber Monday,” Lexi Sydow, data.ai’s head of insights, said.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

SIT, DNV ink 3-year partnership on maritime decarbonization and digitalization
The parties will cooperate in three key areas.   The Singapore Institute of Technology (SIT) has joined hands with a maritime advisor, DNV, to advance net-zero ambitions in the Lion City’s maritime sector.

Exclusives

Where to invest your millions in real estate
Amongst locations, realtors suggest the Core Central Region.   Individuals seeking shelter in the real estate market amidst the rising inflation must consider three things before deciding where to invest their millions in.   George Tan, managing director of Savills Digital Residential Marketing, said one of these factors is location.    Tan said buyers should consider areas which are highly demanded and well located—easy access to prestigious or international schools, MRT, malls and food and beverage (F&B) establishments. All these will contribute to good rental demand.   PropNex realtor, Andy Lim, echoed this, adding that buyers should particularly invest in properties within one kilometre of the prestigious schools.