New retail pact to roll out social commerce solutions and training

The deal covers live-stream setup to post-stream sales analytics.

The Singapore Retailers Association (SRA), TikTok Shop, and Workforce Singapore have signed a memorandum of understanding (MoU) to develop social commerce solutions and training programmes for the retail sector.

The collaboration will cover the full range of social commerce operations.

This includes pre-stream planning, content curation, technical setup, promotional design, live audience engagement, sales conversion, post-stream analytics, and follow-up activities.

It will also involve job redesign and reskilling initiatives to strengthen career pathways for retail professionals and build digital commerce capabilities among local retailers.

The partnership will also include job redesign and reskilling initiatives for retail professionals and provide support for developing digital commerce capabilities among local retailers.

“The collaboration represents a key component of Singapore's broader retail sector digitalisation strategy,” SRA president Ernie Koh said.

He added that social commerce is one of several digital transformation pathways linking physical and digital retail.

The MoU signing was witnessed by Minister of State Alvin Tan, Ministry of Trade and Industry & Ministry of National Development.