CCCS takes action vs firm using AI for fake Sgcarmart reviews

CCCS found seven fake reviews using customers’ names, plates, and car photos without consent.

The Competition and Consumer Commission of Singapore (CCCS) has taken action against Quantum Globe Pte. Ltd., owner and operator of the “Lambency Detailing” brand, found posting fake 5-star reviews on its Sgcarmart website in the last two years.

This admission follows an investigation by the Competition and Consumer Commission of Singapore (CCCS).

CCCS commenced the investigation under Singapore’s fair trading laws in January 2025, following a complaint from a Lambency Detailing customer who discovered unauthorised reviews posted under her name on Sgcarmart.

During the investigation, CCCS confirmed with seven other customers that fake reviews containing their names, vehicle registration numbers, and vehicle photographs had been posted without their consent.

When confronted with the evidence, Quantum Globe admitted to submitting 5-star customer reviews using their customers’ information without their knowledge or consent.

These reviews were submitted through a QR code provided by Sgcarmart, which allowed users to share feedback on businesses without needing a prior account with Sgcarmart, Facebook, or Google.

Quantum Globe also admitted that it had used ChatGPT to generate customised review content based on services provided to the customer.

Quantum Globe has given an undertaking to CCCS that it will stop posting fake reviews, notify affected customers, and run a six-month feedback channel.

It will also display notices on Sgcarmart and other platforms acknowledging the misconduct and promising to remove fake reviews, including the seven identified by CCCS, within eight working days.

Matthew Lim Jun Ho, director of Quantum Globe, has also given an undertaking to CCCS that he will not engage in any unfair trade practice or facilitate any business under his control to do so.

In response to the investigation, SGCM Pte. Ltd., which owns and operates Sgcarmart, has shared with CCCS that it is exploring additional verification measures, such as SMS or email confirmation.