Starlite maintains a passion for innovation

One of the most important criteria for success is a company’s ability to successfully identify and launch new products. For this to be realised, there has to be a high-level of innovation to support its overall product development process.

Truly, innovation is a tool to make the world a better place since, as Albert Einstein puts it, “We can’t solve problems by using the same kind of thinking we used when we created them.”

Starlite ﬁrmly believes that sustainable growth is achieved through continuous innovation.

Making the Singapore ﬂag ﬂy in world packaging as the only printer in Singapore to receive the WorldStar packaging award in 2008, Starlite won for all its three entries -- Erdinger Oktoberfest Box, HP Photo Pack 110 and JW Black Centurion Box. The company maintains a passion for innovation by paying close attention to the latest technological developments in print media manufacturing and consistently introduce the latest equipment and ideals within the Group. The combination of creativity and business sustainability are always introduced into innovative designs to get the attention of award-giving body.

Every Starlite factory has the Innovation Centre, which brings the latest market-oriented concepts into the product portfolio, pricing mechanism, product design and packaging. Its main responsibility is to design new products together with customers, produce prototypes, select materials, conduct safety and function tests, and arrange the engineering processes.

The company’s creativity can be best observed in the award-winning HP Photo Pack where a single box, made from a single piece of paper, is made to appear like two different boxes glued together. Another is the JW Black Centurion box, which differs from the conventional 6-sided box; it resembles a frame, a photo frame for the commemorative bottle of black label, to celebrate its 100 years of launch.

Starlite Singapore also invested into a new UV printing machine to create special print effects for packaging cartons, this will enhance the local offset carton packaging in the display supermarket arenas.

And as if their WorldStar and AsiaStar Awards they consistently receive are not enough, Starlite will focus on business sustainability and environmental friendly related issues as their new innovation for 2010. This is their way of making the world a better place.

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